February 3, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about […]
February 2, 2015
Peter Ross VP, Corporate Marketing
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
January 26, 2015
Edizkan Ata, Senior Manager, User Experience Senior Manager, User Experience
One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]
January 21, 2015
Chris Rudnick Marketing Manager
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
January 20, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]
January 14, 2015
Rich Stone Global Account Director
“Why should I care about this ‘social selling’ stuff?” The answer is very simple: your clients use it, your competitors use it and it doesn’t cost anything (besides time). More […]
January 13, 2015
Garrett Mann Vice President, Corporate Communications
As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]
January 12, 2015
Ben Rubenstein Sr. Manager, Social Media & Online Community
“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and […]
January 6, 2015
Cherry Taylor Managing Director, Dynamic Markets Limited
Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]
