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Financial services giant Prudential crafts agentic AI strategy
Like all technology deployments in highly regulated industries, agentic AI must be approached carefully.
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Genesys Cloud AI Studio enables generative AI agents
Genesys enables custom generative AI agents for its users.
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Salesforce Agentforce 3 lifts the hood on observability
Agentforce 3, the latest agentic AI tool from Salesforce, focuses on observability and interoperability.
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10 sustainable marketing strategies
Sustainable marketing can boost brand loyalty, but marketers need effective strategies, such as committing to social causes and partnering with key influencers.
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How to avoid greenwashing as a marketer
Greenwashing can erode customer trust and damage a brand's reputation. To avoid it, organizations can offer evidence to support their claims and earn sustainability certifications.
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Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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Customer Service & Contact Center News
Genesys Cloud AI Studio enables generative AI agents
Genesys enables custom generative AI agents for its users.
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Customer Experience Management News
Financial services giant Prudential crafts agentic AI strategy
Like all technology deployments in highly regulated industries, agentic AI must be approached carefully.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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CRM Tools & Strategy News
Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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13 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency.
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Why is sustainable marketing important?
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The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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How to avoid greenwashing as a marketer
Greenwashing can erode customer trust and damage a brand's reputation. To avoid it, organizations can offer evidence to support their claims and earn sustainability certifications.
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10 sustainable marketing strategies
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The top 4 sustainable marketing challenges
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Customer Experience Basics
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What is field service management (FSM)?
Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
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15 customer service email templates and tips
Email remains an important channel for companies to communicate with customers. Here are some email templates for customer service teams to use in common scenarios.
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What are customer service and support?
Customer service is the support organizations offer to customers before, during and after purchasing a product or service.
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The evolution of chatbots and generative AI
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Customer experience management
Financial services giant Prudential crafts agentic AI strategy
Like all technology deployments in highly regulated industries, agentic AI must be approached carefully.
-
Customer service and contact center
Genesys Cloud AI Studio enables generative AI agents
Genesys enables custom generative AI agents for its users.
-
Customer experience management
Salesforce Agentforce 3 lifts the hood on observability
Agentforce 3, the latest agentic AI tool from Salesforce, focuses on observability and interoperability.
Search Customer Experience Definitions
- What is field service management (FSM)?
- What are customer service and support?
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