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Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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E-Commerce News
Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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Customer Service & Contact Center News
Genesys Cloud AI Studio enables generative AI agents
Genesys enables custom generative AI agents for its users.
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Customer Experience Management Get Started
Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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CRM Tools & Strategy News
Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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IT Workflows
Transform Your Organization With Modern and Resilient IT Services
Learn how ServiceNow’s IT solutions can help your organization seize the upside of operational resilience and raise employee agility.
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HR Solutions
Reinvent new ways to work across the enterprise with ServiceNow Employee Workflows
Learn how to increase employee satisfaction by making it easy for employees to get the HR services they need with ServiceNow solutions.
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Customer Experience
Deliver a Greater Customer Service Experience with ServiceNow CSM
Learn how ServiceNow CSM can help you on your journey to provide the ultimate customer service experience.
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13 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency.
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Compare the top 20 CRM software options
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Why is sustainable marketing important?
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Why are loyalty programs important?
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Problem Solve
The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Contact center fraud: How to detect and prevent it
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Why contact centers have high turnover and how to combat it
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10 strategies to improve contact center agent performance
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How to avoid greenwashing as a marketer
Greenwashing can erode customer trust and damage a brand's reputation. To avoid it, organizations can offer evidence to support their claims and earn sustainability certifications.
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10 sustainable marketing strategies
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The top 4 sustainable marketing challenges
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12 benefits of influencer marketing
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Customer Experience Basics
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Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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What is field service management (FSM)?
Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
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The evolution of chatbots and generative AI
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The history and evolution of CRM
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Customer experience management
The road to agentic AI is paved with good data
Structured data drives agentic AI.
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Customer experience management
Financial services giant Prudential crafts agentic AI strategy
Like all technology deployments in highly regulated industries, agentic AI must be approached carefully.
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Customer service and contact center
Genesys Cloud AI Studio enables generative AI agents
Genesys enables custom generative AI agents for its users.
Search Customer Experience Definitions
- What is field service management (FSM)?
- What are customer service and support?
- What is quality of experience (QoE or QoX)?
- What is voice of the customer? A guide to VOC Strategy
- What is high-touch customer service?
- What is CRM (customer relationship management)?
- What is a customer journey map?
- What is account mapping, and why do you need it (with template)?