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The history and evolution of CRM

Early CRM systems only stored basic contact information. Yet, they have evolved into complex AI platforms that automate various sales, marketing and customer service tasks.

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Genesys updates contact center AI agent, orchestration tools

Genesys will add AI orchestration and agentic interoperability capabilities.

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How to create customer profiles, with examples

Creating customer profiles gives brands a deep understanding of customers' needs and results in more successful marketing strategies. Here are the steps to get started.

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HubSpot adds 200 features to platform, much of it agentic AI

HubSpot adds to its Breeze agentic AI componentry.

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Customer Experience Basics

  • Get Started

    The history and evolution of CRM

    Early CRM systems only stored basic contact information. Yet, they have evolved into complex AI platforms that automate various sales, marketing and customer service tasks.

  • Get Started

    How to create customer profiles, with examples

    Creating customer profiles gives brands a deep understanding of customers' needs and results in more successful marketing strategies. Here are the steps to get started.

  • Get Started

    How to use generative AI for sales

    Sales teams can use generative AI to create personalized content, coach sales reps and improve forecasting. However, challenges include scaling and data readiness.

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