Customer analytics
Customer analytics help shape customer experience and improvements to sales, marketing and customer service approaches. More importantly, the insights analytics uncover can spot opportunities to upsell and better compete, creating bottom-line growth.
Top Stories
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Answer
21 Sep 2022
How can analytics improve content management?
Customer data and behavior analytics from tools like Google Analytics can give content managers insight into the kind of content site visitors want. Continue Reading
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News
16 Feb 2022
Salesforce, Tableau unveil trio of new integrations
As part of its Spring '22 Release, the CRM giant added three new tools powered by the analytics vendor's augmented intelligence capabilities. Continue Reading
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News
12 Jan 2022
Customer data platform market heats up again
As companies plan for the post-pandemic reality, customer data platforms are expected to be a bigger part of marketing workflows and other emerging use cases. Continue Reading
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News
08 Dec 2021
NFL's Raiders use analytics to engage new customer base
The franchise's move to Las Vegas forced it to modernize its analytics stack as it engaged a new fan base and cultivated the unique opportunities present in Sin City. Continue Reading
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News
06 Oct 2021
Qualtrics releases Experience ID customer profile platform
Qualtrics Experience ID isn't labeled as a customer data platform, but it's not far off from one, as it aggregates customer info into individual profiles. Continue Reading
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News
20 Jul 2021
Redpoint Global moves into data quality as a service
Redpoint Global users get tools to manage first-party partner, product and customer data quality, identity and governance with In Situ feature bundle. Continue Reading
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News
15 Jul 2021
Salesforce to pull plug on Audience Studio DMP
Salesforce Audience Studio DMP is no longer being sold, Salesforce confirms. It could signal the beginning of the end of programmatic digital ad sales. Continue Reading
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News
01 Jul 2021
Google gives third-party cookies a stay of execution
Experts -- and Google -- tell us why 'The Cookiepocalypse' for which advertisers are braced is delayed until at least 2023, and what it means for internet advertising. Continue Reading
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Tip
23 Jun 2021
7 best practices for a voice of the customer program
A voice of the customer program can be tremendously fruitful for an organization -- if it is done well. Continue Reading
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Tip
23 Jun 2021
Why businesses need voice of the customer analytics
With multiple methodologies for gathering customer feedback, it is more important than ever to analyze and create action plans based on voice of the customer analytics. Continue Reading
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News
24 May 2021
HubSpot embraces competitor CRM systems, adds RevOps features
With HubSpot Operations Hub, users -- typically small and medium-sized businesses -- can access cloud tools most often used by large enterprise sales teams. Continue Reading
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Tip
12 Apr 2021
Sentiment analysis: Why it's necessary and how it improves CX
Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading
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Tip
09 Apr 2021
6 ways to use analytics to improve customer engagement
Organizations can delve into customer data to improve interactions, identify gaps and work toward better engagement. Here's how to start out, and how to build on what you have. Continue Reading
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Tip
08 Apr 2021
10 sentiment analysis tools to consider
Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading
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News
26 Mar 2021
Twilio Segment CEO Peter Reinhardt on the future of CDPs
In a wide-ranging Q&A, Twilio Segment CEO Peter Reinhardt discusses Twilio's $3.2 billion acquisition of the company he co-founded, and the future of CDPs. Continue Reading
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News
23 Mar 2021
Optimizely shores up DX platform with Zaius CDP acquisition
CMS and A/B testing vendor Optimizely, formerly Episerver, acquires the Zaius customer data platform to extend digital experience and personalization capabilities. Continue Reading
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News
16 Mar 2021
Salesforce users get Einstein ABM tools for Pardot
Salesforce adds Einstein AI tools for Pardot B2B account-based marketing to enable user sales teams to target entire customer account buying teams. Continue Reading
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News
03 Mar 2021
Upland Software acquires BlueVenn marketing automation CDP
Upland Software buys BlueVenn customer data platform for $54.3 million in cash, adding to Upland's growing cloud platform of marketing and analytics apps. Continue Reading
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Tip
01 Mar 2021
The future of personalization in marketing
One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading
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Tip
17 Feb 2021
10 lead scoring best practices to improve sales efficiency
Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
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Feature
29 Jan 2021
The 7 most effective ways to connect with customers
Businesses need to prioritize building a connection with customers. By doing so, companies get to know their customers on a personal level and can better serve their needs. Continue Reading
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News
25 Jan 2021
Customer analytics firms merge to take on Salesforce, Adobe
Manthan Systems and RichRelevance, vendors specializing in customer analytics, recently merged to bring together AI-fueled insights with expertise in global retail. Continue Reading
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Feature
18 Dec 2020
Advanced upselling tactics, technologies expand bottom line
Upselling technologies that segment customers, predict buying habits, analyze emotions and target campaigns arm companies with the weapons to tap new revenue streams. Continue Reading
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Feature
29 Oct 2020
Why social media is key to collecting customer feedback
Social media offers companies a way to hear opinions about their products, as well to interact with customers to improve CX. Businesses must know how to gather and use feedback. Continue Reading
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News
14 Oct 2020
SAP CDP the latest customer data platform on a crowded block
SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case. Continue Reading
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News
01 Oct 2020
Pandemic speeds up digital transformation in sports
Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic. Continue Reading
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News
01 Oct 2020
Microsoft CDP adds cross-channel analytics
Microsoft Dynamics 365 Customer Insights CDP adds integrations with other CX systems that perform analytics, customer data governance and sentiment analysis. Continue Reading
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News
29 Sep 2020
Adobe Experience Platform, Oracle CX add CDP connections
Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua. Continue Reading
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News
01 Sep 2020
Gender bias in tech an issue at conferences
Tech conferences may seem like welcoming environments, but a study from IT services vendor Ensono reveals their structure can make women feel like outsiders. Continue Reading
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Tip
14 Aug 2020
How to collect customer data to improve overall retail CX
Businesses need data to predict and adjust to customer wants and needs, but first, they need to figure out how to collect it. One option is to use a digital CX software. Continue Reading
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Tip
31 Jul 2020
Use Qualtrics surveys to boost employee engagement
SAP Qualtrics surveys may help uncover workforce sentiment so business and HR leaders can act on it and help improve employee engagement. Learn what that entails. Continue Reading
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News
29 Jul 2020
Oracle CX head Rob Tarkoff: Acquisition integrations complete
The executive vice president of CX and Oracle Data Cloud discusses how acquired technologies have been fully integrated into Oracle's customer experience SaaS application stack. Continue Reading
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Tip
29 Jul 2020
10 types of biases that affect customer data analysis
Analytics can help businesses make data-driven decisions, but common cognitive biases can skew how organizations interpret the information and CX. Continue Reading
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Tip
07 Jul 2020
How to gather and evaluate customer sentiment
Businesses can harvest customer sentiment from a variety of places, including social media, surveys, likes, comment cards, contact centers and word-of-mouth. Continue Reading
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Tip
01 Jul 2020
How to comprehensively personalize the customer experience
A personalization strategy can increase brand loyalty and customer retention by providing relevant content to customers when they need it. Here's how to get started. Continue Reading
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Tip
01 Jul 2020
7 key customer experience metrics to measure
Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them. Continue Reading
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Feature
11 Jun 2020
What IT leaders need to know about customer data platforms
Customer data platforms offer a lot, but many IT decision-makers remain skeptical -- there's still plenty of confusion over what they are. Find out what companies get with them. Continue Reading
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Tip
28 May 2020
How data from APM tools helps businesses improve CX
Businesses have many options when it comes to analyzing customer experiences. APM tools can help contact center leaders improve agent experience, as well as CX. Continue Reading
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News
14 May 2020
Adobe releases AI tools for sales, marketing and e-commerce
Adobe beefs up its AI tools for Experience Platform, including a customer intelligence tool and ones for leads, content matching, channel monitoring and customer journeys. Continue Reading
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Tip
12 May 2020
How speech analytics can benefit call centers
Speech analytics software in call centers helps organizations pinpoint areas of weakness to address in an effort to improve customer experience and efficiency. Continue Reading
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Feature
10 Mar 2020
Collaboration tools in the workplace boost customer experiences
Collaboration tools improve personal digital experiences internally for contact center agents, marketers and sales pros and externally for customers in an e-commerce environment. Continue Reading
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News
19 Feb 2020
Microsoft CDP leads 400-plus features in Dynamics 365 update
Microsoft's Dynamics 365 2020 Wave 1 release opens up the floodgates for outside data sources connecting to Customer Insights, its customer data platform. Continue Reading
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Feature
13 Feb 2020
Customer experience vendor benefits from AI in forecasting
Using Anodot, customer experience software vendor Gainsight can automatically surface anomalies in its data and fix them, often before they become major problems. Continue Reading
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News
23 Dec 2019
Customer data platform tools top priority list for big vendors
CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020. Continue Reading
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Tip
19 Dec 2019
How to get value from customer insights data
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
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News
16 Dec 2019
Deloitte launches Adobe Experience Platform accelerator
Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics. Continue Reading
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Feature
13 Dec 2019
Amazon stores struggle to move from the cloud to solid ground
Looking for new kingdoms to conquer, Amazon is aggressively moving into physical retail locations. This time the e-commerce giant may face tougher competition. Continue Reading
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Feature
13 Dec 2019
4 voice of the customer methods to improve CX
To improve customer experience, organizations can use mystery shopping programs, social CRM and surveys to gather data from interactions with consumers. Continue Reading
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News
11 Dec 2019
Acquia acquisition of AgilOne CDP signals CX platform expansion
Acquia's acquisition of AgilOne, a customer data platform specializing in analytics, shows it's serious about competing against CX platforms from Adobe, Oracle and SAP. Continue Reading
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Feature
05 Dec 2019
How Netflix uses emotional analytics to improve CX
Emotional analytics enable businesses to obtain customer feedback without words. Netflix employs this tactic as a means to engage and retain customers. Continue Reading
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News
21 Nov 2019
New Salesforce Customer 360 aims to unify data sources
In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in. Continue Reading
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News
14 Nov 2019
Adobe Experience Platform CDP adds marketer-friendly features
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live. Continue Reading
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Feature
07 Nov 2019
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing Continue Reading
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News
29 Oct 2019
Salesforce Financial Services Cloud adds mortgage tools
Salesforce pushes deeper into financial services with tools to make mortgage data collection easier, and to find upsell opportunities for customers looking for home loans. Continue Reading
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News
24 Oct 2019
Salesforce email marketing gets Einstein AI infusion
Salesforce adds Einstein AI features to email marketing tools to find images and keywords and provide keyword analysis to help email campaigns succeed. Continue Reading
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News
22 Oct 2019
New tools add AI power to Teradata Vantage platform
Teradata unveiled Vantage Analyst and Customer Experience, two new tools now part of the vendor's analytics platform, on Tuesday at its user conference in Denver. Continue Reading
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News
21 Oct 2019
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access. Continue Reading
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News
18 Oct 2019
Microsoft CDP pricing might prove attractive to midsize retailers
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers. Continue Reading
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News
03 Oct 2019
Zendesk Sell apps marketplace extends Sunshine CRM platform
Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base. Continue Reading
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News
24 Sep 2019
Microsoft challenges Amazon with Dynamics 365 Commerce
Microsoft broadens Dynamics 365 retail apps suite by introducing an e-commerce platform, as well as tools to track product data and intermingle physical and online retail data. Continue Reading
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Tip
19 Sep 2019
Businesses can achieve 360-degree customer view using AI
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization. Continue Reading
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News
18 Sep 2019
Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data. Continue Reading
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Answer
17 Sep 2019
How can customer relationship metrics benefit CX?
Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships. Continue Reading
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News
17 Sep 2019
Oracle CX Unity goes live, adds voice to digital assistant
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms. Continue Reading
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Tip
13 Sep 2019
4 customer data collection best practices to follow
Building a good customer data collection strategy can be difficult. These tips explain how to collect data and how to use it to improve customer experience. Continue Reading
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Feature
12 Sep 2019
Upselling customers adds ROI gold to contact center channels
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
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News
30 Aug 2019
CleverTap, Phiture launch customer engagement analytics framework
AIC framework for customer experience analytics, developed in collaboration between CleverTap and Phiture, promises to give marketers actionable insight and improve CX. Continue Reading
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Feature
16 Aug 2019
To predict customer buying behavior, stop, look, listen, analyze
Determining customer wants and needs to devise personalization strategies based on that data takes advanced technologies and the old-fashioned direct approach. Continue Reading
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Feature
16 Aug 2019
Customer personalization relies on tools, tactics, metrics
Measuring the success of personalized engagements across multiple channels and making adjustments can help improve CX, differentiate offerings and increase sales. Continue Reading
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Guide
12 Aug 2019
Customer data management tools shape personalization, boost CX
In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
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Tip
09 Aug 2019
5 Gen Z marketing trends for businesses to consider
Those born after 1995 are driving trends online for themselves and older generations. These shared experiences are important for marketers to understand. Here are some tips. Continue Reading
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News
31 Jul 2019
Adobe Experience Platform adds features for data scientists
New Adobe analytics features Query Service and Data Science Workspace are generally available on the Adobe Experience Platform after being announced in beta almost a year ago. Continue Reading
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Tip
15 Jul 2019
Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
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News
17 Jun 2019
How the Salesforce acquisition will affect Tableau users
In the wake of Salesforce's acquisition of Tableau, it remains to be seen whether Tableau users will be pushed to the cloud and how Tableau's pace of innovation might be affected. Continue Reading
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News
12 Jun 2019
Nuvi's sentiment analysis engine deciphers emotion, emoji and more
Nuvi's sentiment analysis engine enables organizations to interpret the true meaning behind text, images and emoji in order to get a more complete understanding of customers' experience. Continue Reading
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Tip
04 Jun 2019
Benefits and best approaches to B2B customer segmentation
With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
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Tip
17 May 2019
McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading
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News
03 May 2019
IBM marketing automation sell-off represents market shift
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack. Continue Reading
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News
24 Apr 2019
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today. Continue Reading
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News
24 Apr 2019
CDP vs. DMP: Vendors battle for marketers' budgets
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game. Continue Reading
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Tip
24 Apr 2019
4 customer insights research techniques for your organization
Organizations conduct customer research in order to understand customers, create new products and increase revenue, all of which can be overwhelming without a strategy in place. Continue Reading
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Tip
17 Apr 2019
7 customer segmentation methods to help connect the dots
Customer segmentation is essential to marketing, enabling businesses to provide the right people with the right products -- and is a move away from bulk appeals. Continue Reading
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Feature
27 Mar 2019
6 must-know customer experience technology trends
Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that the CRM to CX migration is well underway. Continue Reading
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News
27 Mar 2019
Adobe Experience Platform unites Magento, Marketo, customer data
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data. Continue Reading
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News
12 Mar 2019
Salesforce strategy focuses on integration, customer data
Salesforce's strategy for 2019 and beyond includes better data integration and more plans for MuleSoft, Customer 360 and Salesforce Essentials. Continue Reading
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Feature
20 Feb 2019
How Salesforce Einstein machine learning makes AI practical
As it evolves, Salesforce's Einstein AI serves the needs of a growing number of organizations and takes the guesswork out of why certain decisions are made. Continue Reading
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News
10 Oct 2018
Google Analytics for Salesforce helps users scour web data
Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants. Continue Reading
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News
10 Apr 2018
Oracle CX Cloud adds AI tools for B2C, B2B customers
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades. Continue Reading
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Feature
04 Jan 2018
Future of artificial intelligence in CRM rests with the bots
Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers. Continue Reading
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Podcast
10 Nov 2017
Pipeline podcast: Salesforce SMB customers to benefit from Google deal
Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more. Continue Reading
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Tip
28 Jul 2017
Smartphones sound the death knell for outbound marketing strategies
Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies. Continue Reading
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Podcast
08 Jun 2017
AI, IoT and Trailhead were main themes at Salesforce World Tour Boston
In the second taping of The Pipeline podcast, we discuss the customer stories mentioned at the Boston event, the tight security and Salesforce's push of Trailhead. Continue Reading
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Answer
30 Mar 2017
Is MSFT or Salesforce leading the market in business app development?
Microsoft is trying to lead the market in business app development, but is struggling to hold on as Salesforce easily creates user-friendly applications, platforms and processes. Continue Reading
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Tip
25 Oct 2016
How using predictive analytics helps public agencies predict demand
Predictive analytics aren't just for the private sector. Government agencies are tapping into analytics to gain more lead time in determining demand for services. Continue Reading
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Tip
05 Oct 2016
How Salesforce Health Cloud changes patient care
Salesforce Health Cloud gives healthcare providers access to patient data, including medical treatments and care plans, to improve care plans -- and it does this securely. Here's how. Continue Reading
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News
05 Oct 2016
Predictive lead scoring among new Sales Cloud features
Einstein offers sales reps insight to smarter lead scores, but users wonder how deep the predictive capabilities of Salesforce's newest feature will go. Continue Reading
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Feature
31 Mar 2016
Is user adoption of Salesforce Analytics Cloud the next wave?
Salesforce Wave filled an analytics void when it was released -- but there are caveats. Learn more about the benefits and challenges of moving to Salesforce Analytics Cloud. Continue Reading
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News
24 Feb 2016
Users discontent with data insights from analytics apps
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void? Continue Reading
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Tip
16 Dec 2015
Handling unwieldy data with Salesforce Wave Analytics
With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility. Continue Reading
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Answer
05 Nov 2015
What does Salesforce Lightning, Wave enable for users?
Salesforce's latest upgrades to its Lightning and Wave platforms show that the cloud CRM company is trying to bring analytics closer to the individual user. Continue Reading
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News
14 Sep 2015
Will Salesforce Wave Analytics' upgrade be persuasive for users?
After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value. Continue Reading
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Podcast
14 Sep 2015
Challenges hinder Salesforce Lightning, Wave adoption
One year after they were released, users are looking before they leap into Salesforce Lightning and Salesforce Wave. What is crimping adoption? Continue Reading