Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

February 09, 2022 09 Feb'22
Adobe Journey Optimizer adds mobile marketing capabilities

Adobe adds marketing personalization and messaging orchestration capabilities to Experience Cloud for B2B and B2C users whose customers favor smartphones.
January 12, 2022 12 Jan'22
Customer data platform market heats up again

As companies plan for the post-pandemic reality, customer data platforms are expected to be a bigger part of marketing workflows and other emerging use cases.
September 16, 2021 16 Sep'21
Salesforce automation tools for 2022: RPA, document ingestion

Salesforce Einstein Automate tools to come next year include RPA, document intake and drag-and-drop process automation.
July 27, 2021 27 Jul'21
OpenText releases customer data platform

OpenText customers get a natively integrated runtime CDP to drive marketing personalization and other customer interactions; AI content security features debut.

Bring yourself up to speed with our introductory content

customer account record

A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading
real-time analytics

Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Software CDP features don't equate to CDP branding

While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
Compare the top 10 customer data platform software products

CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Microsoft CDP helps businesses unify customer data

Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading

Learn to apply best practices and optimize your operations.

How to get value from customer insights data

Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
Benefits and best approaches to B2B customer segmentation

With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading