New & Notable
Customer data integration News
February 09, 2022
Adobe adds marketing personalization and messaging orchestration capabilities to Experience Cloud for B2B and B2C users whose customers favor smartphones.
January 12, 2022
As companies plan for the post-pandemic reality, customer data platforms are expected to be a bigger part of marketing workflows and other emerging use cases.
September 16, 2021
Salesforce Einstein Automate tools to come next year include RPA, document intake and drag-and-drop process automation.
July 27, 2021
OpenText customers get a natively integrated runtime CDP to drive marketing personalization and other customer interactions; AI content security features debut.
Customer data integration Get Started
Bring yourself up to speed with our introductory content
A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading
Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
Evaluate Customer data integration Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading
Manage Customer data integration
Learn to apply best practices and optimize your operations.
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
Problem Solve Customer data integration Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading