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Marketing software and platforms News
October 05, 2021
The veteran email marketing vendor's new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses' email campaigns with AI.
September 08, 2021
DAM is an old idea making a big comeback for marketing teams trafficking in online video. Acquia adds the Widen DAM to its digital experience platform.
July 13, 2021
Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
May 25, 2021
Amazon is facing an antitrust lawsuit for fixing retail product prices. Experts said the argument likely won't hold up and Amazon will fight it 'tooth and nail.'
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Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading
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DAM systems are essential for marketing teams and businesses that use many photos and videos in customer-facing applications, including social media and websites. Continue Reading
SEO keyword research tools can help businesses to position their content higher in search engine result rankings. Here are a few of the free tools available. Continue Reading
Content marketing strategies can fail for a variety of reasons, such as refusing to learn more about your customers. Here are five ways content marketing strategies can fail. Continue Reading
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Marketing and information technology are both critical to an organization's success. Here's important advice on how each department's top leaders can forge a strong partnership. Continue Reading
Consumers are no longer engaged with content alone -- companies need to create a robust digital marketing strategy personalized to each consumer. Machine learning is here to help. Continue Reading
Companies using digital need some kind of personalization strategy to succeed. These five tips will help you use personalization engines to improve content management processes. Continue Reading