Marketing software and platforms

Increasingly sophisticated digital marketing platforms drive inbound marketing and create initial and repeat sales, sometimes without human interaction. We cover the latest digital marketing tools and techniques, driven by marketing automation software.

October 05, 2021 05 Oct'21
Mailchimp AI tool targets small-business email marketing

The veteran email marketing vendor's new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses' email campaigns with AI.
September 08, 2021 08 Sep'21
Acquia acquires Widen digital asset management

DAM is an old idea making a big comeback for marketing teams trafficking in online video. Acquia adds the Widen DAM to its digital experience platform.
July 13, 2021 13 Jul'21
Acquia releases employee experience features for DX platform

Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
May 25, 2021 25 May'21
Amazon hit with antitrust lawsuit

Amazon is facing an antitrust lawsuit for fixing retail product prices. Experts said the argument likely won't hold up and Amazon will fight it 'tooth and nail.'

Bring yourself up to speed with our introductory content

5 steps to integrate a content personalization engine into a CMS

Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Top 5 digital asset management platforms to consider in 2021

DAM systems are essential for marketing teams and businesses that use many photos and videos in customer-facing applications, including social media and websites. Continue Reading
5 free SEO keyword research tools to explore

SEO keyword research tools can help businesses to position their content higher in search engine result rankings. Here are a few of the free tools available. Continue Reading
5 reasons why content marketing fails

Content marketing strategies can fail for a variety of reasons, such as refusing to learn more about your customers. Here are five ways content marketing strategies can fail. Continue Reading

Learn to apply best practices and optimize your operations.

How to build a better CIO-CMO relationship

Marketing and information technology are both critical to an organization's success. Here's important advice on how each department's top leaders can forge a strong partnership. Continue Reading
Tailored content heads machine learning in digital marketing

Consumers are no longer engaged with content alone -- companies need to create a robust digital marketing strategy personalized to each consumer. Machine learning is here to help. Continue Reading
5 tips for designing a personalization strategy

Companies using digital need some kind of personalization strategy to succeed. These five tips will help you use personalization engines to improve content management processes. Continue Reading