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AI pricing is turning into a software management problem
As vendors embed AI into products, bundle it into suites and add orchestration layers, enterprises are finding AI harder to price, isolate and manage.
News
Salesforce releases Agentforce dev tools, updates Agent Fabric
Salesforce provides more observability, availability and some declarative control over AI agents.
News
HubSpot builds answer engine optimization into its platform
HubSpot's AEO, designed to help marketers navigate the world of AI search, is the biggest of several spring product drops.
Manage
How contact centers detect and prevent fraud
Scammers may target contact centers, but comprehensive agent training, authentication techniques and advanced technologies can protect businesses and customers.
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Marketing & Sales News
HubSpot builds answer engine optimization into its platform
HubSpot's AEO, designed to help marketers navigate the world of AI search, is the biggest of several spring product drops.
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E-Commerce Evaluate
Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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Customer Service & Contact Center Manage
How contact centers detect and prevent fraud
Scammers may target contact centers, but comprehensive agent training, authentication techniques and advanced technologies can protect businesses and customers.
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Customer Experience Management News
Salesforce releases Agentforce dev tools, updates Agent Fabric
Salesforce provides more observability, availability and some declarative control over AI agents.
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Customer Data Management Evaluate
Signals emerging across enterprise infrastructure decisions
Device ecosystems, identity frameworks and orchestration tools reveal how enterprise platforms are beginning to interact as part of broader infrastructure systems.
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CRM Tools & Strategy
AI pricing is turning into a software management problem
As vendors embed AI into products, bundle it into suites and add orchestration layers, enterprises are finding AI harder to price, isolate and manage.
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How agentic AI modernizes outbound sales campaigns
AI agents can contact customers, make decisions, act autonomously and close a sale with little or no human involvement. They can also renew orders and attempt upsells.
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contact centers shift to customer-centric processes
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How should contact centers use AI today?
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Augmented reality CX adoption still in its early stages
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Problem Solve
How contact centers detect and prevent fraud
Scammers may target contact centers, but comprehensive agent training, authentication techniques and advanced technologies can protect businesses and customers.
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IT's budgetary nightmare: Tech buyers face AI pricing variance
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10 strategies to improve contact center agent performance
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Contact center agents must have a range of interpersonal and technological skills to interact with customers and resolve their issues quickly and with empathy.
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5 customer journey phases businesses should understand
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6 contact center trends shaping the future of customer service
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Contact center monitoring best practices for CX leaders
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Customer Experience Basics
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How to choose a customer data platform in 5 steps
Choosing a customer data platform starts with more than features. Learn how to evaluate CDP goals, integrations, governance and costs before you buy.
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Net Promoter Score is one of the most widely used CX metrics, but teams should also track CSAT, CES, churn, retention and other KPIs to measure performance.
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B2B martech stack core components and how to build one
A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.
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The history and evolution of CRM
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The evolution of chatbots and generative AI
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News
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Customer experience management
Salesforce releases Agentforce dev tools, updates Agent Fabric
Salesforce provides more observability, availability and some declarative control over AI agents.
-
Marketing and sales
HubSpot builds answer engine optimization into its platform
HubSpot's AEO, designed to help marketers navigate the world of AI search, is the biggest of several spring product drops.
-
Marketing and sales
Lenovo deploys AI data agent for marketing, UX, e-commerce
Lenovo's global e-commerce chief operating officer outlines how agentic AI enables more employees to access crucial data stores for marketing and UX.
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