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Salesforce Agentforce for Public Sector woos government users

Salesforce sets up MCP servers and testing environments for AI agents, and customizes Agentforce for the government vertical.

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Proposed U.S. law targets contact center AI, offshoring

Contact centers are in the sights of bills before the House and Senate with bipartisan support.

Problem Solve

8 challenges customer success teams face

Effective customer success improves retention and growth, but many teams struggle to understand customers' goals, create a smooth onboarding process and align with sales teams.

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AI agents evolve how automated customer service works

Thrive, a managed services provider, discusses real-world applications of AI agents for customer service.

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Customer Experience Basics

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    How to use generative AI for sales

    Sales teams can use generative AI to create personalized content, coach sales reps and improve forecasting. However, challenges include scaling and data readiness.

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    How to use generative AI for marketing

    Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.

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    What is direct marketing?

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.

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