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Lenovo deploys AI data agent for marketing, UX, e-commerce
Lenovo's global e-commerce chief operating officer outlines how agentic AI enables more employees to access crucial data stores for marketing and UX.
The front office is being rebuilt around AI workflows
The front office is being rebuilt as AI moves from add-on features into connected workflows spanning customer service, research, marketing, data and business outcomes.
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5 customer journey phases businesses should understand
The customer journey does not end at the sale. Businesses need to understand how awareness, consideration, purchase, retention and advocacy shape the full customer experience.
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6 contact center trends shaping the future of customer service
As organizations look to turn contact centers into strategic assets, AI is reshaping analytics, omnichannel communications and agent workflows -- but not without trade-offs.
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Marketing & Sales News
Lenovo deploys AI data agent for marketing, UX, e-commerce
Lenovo's global e-commerce chief operating officer outlines how agentic AI enables more employees to access crucial data stores for marketing and UX.
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E-Commerce Evaluate
Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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Customer Service & Contact Center Manage
6 contact center trends shaping the future of customer service
As organizations look to turn contact centers into strategic assets, AI is reshaping analytics, omnichannel communications and agent workflows -- but not without trade-offs.
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Customer Experience Management
The front office is being rebuilt around AI workflows
The front office is being rebuilt as AI moves from add-on features into connected workflows spanning customer service, research, marketing, data and business outcomes.
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Customer Data Management Evaluate
Signals emerging across enterprise infrastructure decisions
Device ecosystems, identity frameworks and orchestration tools reveal how enterprise platforms are beginning to interact as part of broader infrastructure systems.
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CRM Tools & Strategy Manage
Modern CX tech stack: The core components and how to build it
A CX tech stack should integrate key components to unify customer data and support personalization. But the stack should be simple and include only essential tools.
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contact centers shift to customer-centric processes
Customer-centric contact center processes need better journey visibility, stronger feedback loops and solutions that extend beyond the service team.
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Augmented reality CX adoption still in its early stages
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AI in CX: More can be better — for agents and customers
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5 customer journey phases businesses should understand
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6 contact center trends shaping the future of customer service
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Business benefits of a customer self-service strategy
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How to choose a customer data platform in 5 steps
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Net Promoter Score is one of the most widely used CX metrics, but teams should also track CSAT, CES, churn, retention and other KPIs to measure performance.
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B2B martech stack core components and how to build one
A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.
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The history and evolution of CRM
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Marketing and sales
Lenovo deploys AI data agent for marketing, UX, e-commerce
Lenovo's global e-commerce chief operating officer outlines how agentic AI enables more employees to access crucial data stores for marketing and UX.
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Marketing and sales
Salesforce Agentforce head discusses future of AI agents
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Marketing and sales
Salesforce adds Agentforce agentic AI to SMB packages
Salesforce sets up its SMB customers with Agentforce.
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