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Salesforce, ServiceNow invest in Genesys agentic AI workflow

Two rivals pump cash into CCaaS leader Genesys in hopes that their respective AI agents grow roots into its users' contact centers.

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Top 12 customer experience metrics and KPIs in 2025

Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.

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How Salesforce deploys its AI agents internally

Is 30% to 50% of the work at Salesforce really done by AI, as CEO Marc Benioff claimed? We put that question to the company's chief digital officer.

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Salesforce rewires Slack for agentic AI, enterprise search

Slack gets AI infusion in Salesforce's runup to Dreamforce, chief product officer explains what's going on with data sharing outside Slack.

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Customer Experience Basics

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    What is direct marketing?

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.

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    Top 12 customer experience metrics and KPIs in 2025

    Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.

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    What is mobile CRM?

    Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.

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