Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.
21 Oct 2022
Why is social media important for e-commerce?
To increase transparency, organizations can integrate social media with their e-commerce platform and enable users to post reviews and rate their products. Continue Reading
11 Jan 2022
Instacart, McDonald's, Target share digital marketing strategies
Customer experience leaders discuss strategies to accommodate customers who want contactless shopping, those who want in-person sales, and everything in between. Continue Reading