Social commerce
Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.
Top Stories
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Answer
21 Oct 2022
Why is social media important for e-commerce?
To increase transparency, organizations can integrate social media with their e-commerce platform and enable users to post reviews and rate their products. Continue Reading
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News
11 Jan 2022
Instacart, McDonald's, Target share digital marketing strategies
Customer experience leaders discuss strategies to accommodate customers who want contactless shopping, those who want in-person sales, and everything in between. Continue Reading
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Feature
27 Oct 2021
12 social media marketing tips to boost your business
The key to marketing is putting content where consumers spend their time -- and they spend much of their time on social media. Continue Reading
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Feature
05 Apr 2021
How post-pandemic B2B e-commerce tech stacks will look
What will B2B e-commerce look like in the post-pandemic world? Experts and tech leaders share how COVID-19 fueled big changes and what's next. Continue Reading
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News
14 Jan 2021
Capitol riots spark e-commerce terms of service enforcement
Shopify, Salesforce and Google take action in wake of Capitol riots, as adware and customer experience platforms play an uncomfortable role in political events and discourse. Continue Reading
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Tip
07 Dec 2020
Why companies shouldn't overlook mobile customer engagement
Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
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News
18 Aug 2020
E-commerce business growth slows, but still a boom period
As the world partially reopens businesses shuttered due to the pandemic, new e-commerce tech investments may make gains from earlier this year permanent. Continue Reading
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News
21 Jul 2020
Salesforce beefs up e-commerce order management features
Salesforce adds B2C-friendly order-management features to support internationalization of e-commerce, as well as pre-built integrations to channels such as Google and Instagram. Continue Reading
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News
09 Jun 2020
Pandemic e-commerce trends point to massive growth
The pandemic caused consumers and businesses to form new online buying habits; now e-commerce is booming. That trend will hold for a year, or maybe forever, experts said. Continue Reading
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News
29 May 2020
Facebook Shops, Salesforce deliver quick e-commerce tools
During pandemic stay-at-home orders, Salesforce, Facebook and Instagram capitalize on the digital sales boom that resembles a three-month holiday surge that hasn't let up. Continue Reading