Social commerce
Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.
Top Stories
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Answer
21 Oct 2022
Why is social media important for e-commerce?
To increase transparency, organizations can integrate social media with their e-commerce platform and enable users to post reviews and rate their products. Continue Reading
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News
11 Jan 2022
Instacart, McDonald's, Target share digital marketing strategies
Customer experience leaders discuss strategies to accommodate customers who want contactless shopping, those who want in-person sales, and everything in between. Continue Reading