March 29, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
February 28, 2019
Michael Box Content Creator
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
January 18, 2019
Andrew Briney Chief Product Officer
2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]
December 6, 2018
Michael Box Content Creator
I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]
November 8, 2018
John Steinert CMO
How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]
October 4, 2018
Ben Bradley Director of Strategic Accounts - Client Consulting
This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]
June 14, 2018
Voula Hantziantonakis Senior Customer Success Manager, EMEA
One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception. Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]
February 8, 2018
Bill Crowley Executive Vice President, Data
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
January 31, 2018
Garrett Mann Vice President, Corporate Communications
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
