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Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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'Click to Cancel' left to the states, for now
'Click to Cancel' laws are still on the books in many states.
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Customer Experience Management Get Started
Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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Evaluate
Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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13 examples of sustainable marketing
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Compare the top 20 CRM software options
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Why is sustainable marketing important?
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The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Contact center fraud: How to detect and prevent it
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Why contact centers have high turnover and how to combat it
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10 strategies to improve contact center agent performance
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How to avoid greenwashing as a marketer
Greenwashing can erode customer trust and damage a brand's reputation. To avoid it, organizations can offer evidence to support their claims and earn sustainability certifications.
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10 sustainable marketing strategies
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The top 4 sustainable marketing challenges
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12 benefits of influencer marketing
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Customer Experience Basics
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Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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What is field service management (FSM)?
Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
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The evolution of chatbots and generative AI
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The history and evolution of CRM
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'Click to Cancel' left to the states, for now
'Click to Cancel' laws are still on the books in many states.
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The road to agentic AI is paved with good data
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Financial services giant Prudential crafts agentic AI strategy
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