multi-channel selling
How to Become an Effective Multi-Channel Seller [Infographic]

Garrett Mann Senior Director, Corporate Communications

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

tech marketer talks iron.io
Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]

modern digital marketer featured image
4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Senior Director, Corporate Communications

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

modern marketers
Tales from Modern Marketers

Garrett Mann Senior Director, Corporate Communications

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

new year's marketing resolutions
2016 Resolutions for B2B Marketers

Bob Lapsley Senior Manager, Integrated Marketing

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

boston roi summit overview
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

2015 Worldwide ROI Summit Boston
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Bob Lapsley Senior Manager, Integrated Marketing

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

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