dimension data
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

boston roi summit overview
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

2015 Worldwide ROI Summit Boston
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Bob Lapsley Senior Manager, Integrated Marketing

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

tech marketer talks solidfire
Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal […]

content marketing effectiveness
The Missing Piece in Content Marketing

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Tech Marketer Talks Cisco
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

fighting for the shortlist
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

Ben Bradley Director of Strategic Accounts - Client Consulting

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

marketing and sales alignment
5 Ways Marketing and Sales Can Get Started on the Right Foot

Peter Ross VP, Corporate Marketing

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

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