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How to choose a customer data platform in 5 steps
Choosing a customer data platform starts with more than features. Learn how to evaluate CDP goals, integrations, governance and costs before you buy.
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Top 12 customer experience metrics and KPIs in 2026
Net Promoter Score is one of the most widely used CX metrics, but teams should also track CSAT, CES, churn, retention and other KPIs to measure performance.
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Business benefits of a customer self-service strategy
Self-service channels can save organizations money while improving CX -- if done right. Explore these benefits and tips to keep in mind when building a self-service strategy.
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Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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Marketing & Sales
Salesforce Agentforce head discusses future of AI agents
This is how agentic AI plays out in your Salesforce instance.
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Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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Customer Service & Contact Center Manage
Contact center compliance checklist for modern workforces
A contact center compliance checklist can serve as a starting point for contact center managers as they seek to comply with internal and external regulations.
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Customer Experience Management Evaluate
Enterprise AI is becoming a coordination problem
As organizations deploy more AI agents, the new challenge is not determining what they can do but how to coordinate them across workflows, applications and infrastructure.
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Customer Data Management Evaluate
Signals emerging across enterprise infrastructure decisions
Device ecosystems, identity frameworks and orchestration tools reveal how enterprise platforms are beginning to interact as part of broader infrastructure systems.
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CRM Tools & Strategy Manage
Modern CX tech stack: The core components and how to build it
A CX tech stack should integrate key components to unify customer data and support personalization. But the stack should be simple and include only essential tools.
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HR Solutions
Reinvent new ways to work across the enterprise with ServiceNow Employee Workflows
Learn how to increase employee satisfaction by making it easy for employees to get the HR services they need with ServiceNow solutions.
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IT Workflows
Transform Your Organization With Modern and Resilient IT Services
Learn how ServiceNow’s IT solutions can help your organization seize the upside of operational resilience and raise employee agility.
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Create a Powerful, Unified Experience with Hyperautomation and Low-Code
Learn how to deliver modern workflows, apps, and automation at scale with a single hyperautomation platform.
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Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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AI in CX: More can be better — for agents and customers
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3 execs on the difference context makes in customer data
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Enterprise AI is becoming a coordination problem
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10 strategies to improve contact center agent performance
Contact center agent performance improves when organizations combine training, feedback, routing and self-service with the right data, tools and support.
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8 challenges customer success teams face
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The top challenges of influencer marketing and their solutions
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Contact center fraud: How to detect and prevent it
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Contact center compliance checklist for modern workforces
A contact center compliance checklist can serve as a starting point for contact center managers as they seek to comply with internal and external regulations.
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5 execs on how AI and human agents can work together
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10 marketing trends to watch now
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8 contact center metrics to improve agent performance and CX
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Customer Experience Basics
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B2B martech stack core components and how to build one
A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.
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10 marketing trends to watch now
Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers.
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15 customer service email templates and tips
Email remains a key customer service channel for many organizations. Explore 15 customer service email templates teams can use to respond to common support scenarios.
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The history and evolution of CRM
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The evolution of chatbots and generative AI
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Marketing and sales
Salesforce Agentforce head discusses future of AI agents
This is how agentic AI plays out in your Salesforce instance.
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Marketing and sales
Salesforce adds Agentforce agentic AI to SMB packages
Salesforce sets up its SMB customers with Agentforce.
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Customer service and contact center
RingCentral AIR Pro automates CX with agentic agents
RingCentral launched AIR Pro, an agentic AI platform to autonomously handle customer interactions with enterprise integrations, prebuilt agents and no-code tools.
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