Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

actionable purchase intent

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

What is “Data Deadweight” and Why Should Marketers Care?

Data deadweight

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

segment marketing winning

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

purchase intent insights fishing

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

email nurturing

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]