What is “Data Deadweight” and Why Should Marketers Care?

Data deadweight

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

segment marketing winning

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

purchase intent insights fishing

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

email nurturing

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

enhance lead scoring with purchase intent insight

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

3 Questions to Ask B2B Intent Data Providers

b2b purchase intent insight

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]