Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
March 17, 2015
Vince Bitel VP of Creative Services
From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]
March 16, 2015
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]
March 11, 2015
Garrett Mann Vice President, Corporate Communications
As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]
March 9, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]
February 24, 2015
Garrett Mann Vice President, Corporate Communications
In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]
February 6, 2015
Peter Ross VP, Corporate Marketing
Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our free TechTarget Worldwide ROI Summit series debuts in […]
February 5, 2015
Garrett Mann Vice President, Corporate Communications
There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]
January 26, 2015
Edizkan Ata, Senior Manager, User Experience Senior Manager, User Experience
One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]
January 21, 2015
Chris Rudnick Marketing Manager
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
