Tech Marketer Talks Cisco
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

fighting for the shortlist
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

Ben Bradley Director of Strategic Accounts - Client Consulting

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

email marketing best practices
4 Surefire Tips to Drive Better Email Marketing Performance

Bob Lapsley Senior Manager, Integrated Marketing

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Director, Client Consulting

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

sales and marketing alignmnent
4 Mid-Year Reflections on Sales and Marketing

Garrett Mann Senior Director, Corporate Communications

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

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