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B2B martech stack core components and how to build one
A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.
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10 marketing trends to watch now
Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers.
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Enterprise AI is becoming a coordination problem
As organizations deploy more AI agents, the new challenge is not determining what they can do but how to coordinate them across workflows, applications and infrastructure.
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Narayen ushered Adobe out of diskettes all the way to the AI era
Shantanu Narayen made history in his 18-year run as Adobe CEO.
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Salesforce adds Agentforce agentic AI to SMB packages
Salesforce sets up its SMB customers with Agentforce.
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E-Commerce
Visual search optimizes images, improves customer reach
E-commerce professionals and CX leaders should follow certain visual search strategies to improve online product visibility and customer engagement.
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Customer Service & Contact Center Manage
8 contact center metrics to improve agent performance and CX
These metrics measure and report on productivity and effectiveness at the contact center agent level to ensure performance aligns with the overall mission of the organization.
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Customer Experience Management Evaluate
Enterprise AI is becoming a coordination problem
As organizations deploy more AI agents, the new challenge is not determining what they can do but how to coordinate them across workflows, applications and infrastructure.
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Customer Data Management Evaluate
Signals emerging across enterprise infrastructure decisions
Device ecosystems, identity frameworks and orchestration tools reveal how enterprise platforms are beginning to interact as part of broader infrastructure systems.
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CRM Tools & Strategy Manage
Modern CX tech stack: The core components and how to build it
A CX tech stack should integrate key components to unify customer data and support personalization. But the stack should be simple and include only essential tools.
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HR Solutions
Reinvent new ways to work across the enterprise with ServiceNow Employee Workflows
Learn how to increase employee satisfaction by making it easy for employees to get the HR services they need with ServiceNow solutions.
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IT Workflows
Transform Your Organization With Modern and Resilient IT Services
Learn how ServiceNow’s IT solutions can help your organization seize the upside of operational resilience and raise employee agility.
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Customer Experience
Deliver a Greater Customer Service Experience with ServiceNow CSM
Learn how ServiceNow CSM can help you on your journey to provide the ultimate customer service experience.
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Enterprise AI is becoming a coordination problem
As organizations deploy more AI agents, the new challenge is not determining what they can do but how to coordinate them across workflows, applications and infrastructure.
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Narayen ushered Adobe out of diskettes all the way to the AI era
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Signals emerging across enterprise infrastructure decisions
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Employee conversational analytics unlocks business insights
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10 strategies to improve contact center agent performance
Contact center agent performance improves when organizations combine training, feedback, routing and self-service with the right data, tools and support.
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8 challenges customer success teams face
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The top challenges of influencer marketing and their solutions
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Contact center fraud: How to detect and prevent it
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10 marketing trends to watch now
Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers.
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8 contact center metrics to improve agent performance and CX
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Modern CX tech stack: The core components and how to build it
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5 economic models that drive AI success in CX strategies
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Customer Experience Basics
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B2B martech stack core components and how to build one
A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.
-
Get Started
10 marketing trends to watch now
Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers.
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Get Started
15 customer service email templates and tips
Email remains a key customer service channel for many organizations. Explore 15 customer service email templates teams can use to respond to common support scenarios.
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The history and evolution of CRM
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The evolution of chatbots and generative AI
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Marketing and sales
Salesforce adds Agentforce agentic AI to SMB packages
Salesforce sets up its SMB customers with Agentforce.
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Customer service and contact center
RingCentral AIR Pro automates CX with agentic agents
RingCentral launched AIR Pro, an agentic AI platform to autonomously handle customer interactions with enterprise integrations, prebuilt agents and no-code tools.
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Marketing and sales
Qualtrics expands synthetic research marketing, testing tech
Qualtrics attempts to meld agentic AI and digital twins for A/B testing in marketing and product development, and to improve CX.
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