For the love of the… Millennial?! Part 2

milennial

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

For the love of the… Millennial?! Part 1

milennial

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

A Holiday Wish List for Technology Marketers

holiday wish list

Well, its that time of year again. The Holidays are in full swing and technology marketers are busy making their lists and checking them twice to make sure that they don’t […]

Event Marketing: 4 Rules of Engagement Every Marketer Should Know

event marketing rules

Events are content too you know… You spend countless hours scoping venues, scrutinizing over your directional signage, arranging for a gift that will make you the Oscar gift bag of […]

The 7 Worst “Drivers” of Content Marketing Strategy – How to Lessen Their Impact

Everything that I know about content contributors, I learned in rush hour traffic After decades of sitting in traffic, people watching for hours at a time, I’ve come to understand […]

Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

content marketing influence index - icon

Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

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