Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Senior Vice President, International

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

quality editorial content
Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Steve Niemiec SVP of Sales

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]

right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Senior Vice President, International

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

email nurturing
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

Kristen Nepomuceno Client Consulting Manager

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

branded content marketing
Just How “Native” is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Kristin Prosowski Senior Director, Custom Solutions

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

native advertising strategy
Why Native Advertising Should be an Important Part of Your Marketing Strategy

Kristin Prosowski Senior Director, Custom Solutions

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert Publisher - France and DACH

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing