| Opportunities
in the Windows and Distributed Computing Markets
The Most Qualified Windows-Focused Audiences
TechTarget's Windows Media gives buyers and IT Professionals the information
and practical advice they need to make informed decisions throughout the entire buying cycle. Unlike other media outlets, TechTarget has segmented its Windows-focused media based on IT pros' infrastructure responsibilities -- providing users the focused information they need to do their job and vendors the opportunity to interact with the users with the responsibilities they want. As a result, vendors get the most qualified audiences and can hone their messages to elicit the best responses.
By offering properties that focus on one particular technology application or IT role, the Windows Media Group is able to address the strategic information needs of IT Pros responsible for a broad spectrum of IT, with properties and vehicles designed to segment this audience into narrowly focused groups. Individually, Windows Media vehicles address the unique challenges of IT executives responsible for technology at all levels and applications.
Online
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Find out more about reaching Windows professionals
Gabrielle DeRussy
Senior Director of Sales
TechTarget Windows Media
781-657-1406
gderussy@techtarget.com
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E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchWinIT.com
SearchWinIT.com is the premier source for information on the Windows platform for Windows computing managers. Our editorial staff, along with leading industry experts and luminaries, keep you abreast of the management trends and issues that impact your Windows operating system environment. We recognize that the role of an IT professional is busier and more demanding than ever. That’s why our site is designed for quick navigation to the answers and solutions you seek. You’ll find continually updated management-focused features, along with essential news, commentary, expert advice and insight, best practices and checklists, tips, learning guides and much more.
SearchExchange.com
SearchExchange.com provides technology vendors the most targeted way to reach the influencers, gatekeepers and decision makers on messaging technologies and infrastructure in Microsoft-dominated IT shops, as they are figuring out how to solve their strategic challenges and day-to-day pains.
SearchSQLServer.com
SearchSQLServer.com is dedicated to serving the information needs of Windows IT managers responsible for the SQL Server, SQL Server DBAs, Windows network and systems administrators responsible for the database infrastructure, and database developers the information they need to do their job every day. The site provides targeted news, expert advice, tips, search, learning guides, Webcasts and research that cover all aspects of Windows-centric database design, development, administration and management, as well as advice on the upcoming Yukon/SQL Server 2005 release.
SearchWinComputing.com
SearchWinComputing.com is dedicated to serving the information needs of Windows systems professionals. The site provides targeted news, expert advice, tips, search, learning guides, Webcasts and research on the core responsibilities of the Windows systems administrator, especially Windows administration and systems management, tuning of desktop/clients and servers, backup and storage infrastructure, and hardware purchasing and management. The site provides Windows systems professionals with the practical advice they need to select these Windows-related products and services.
SearchWindowsSecurity.com
SearchWindowsSecurity.com is the leading source for tactical expert advice and news about securing Windows systems. It is designed to help Windows IT professionals working in the trenches of Windows administration, identify domain, local and account level weaknesses, address security concerns before breaches occur, and recover quickly in the event that they do. The site's security experts offer IT professionals how-to advice, essential tips and best practices for hardening Windows systems and its experienced news team reports timely information about security issues and trends related to the Windows operating system and security vulnerabilities within the Microsoft application stack.
SearchDomino.com
SearchDomino.com is a dedicated Web site that attracts Lotus Notes/Domino professionals -- and keeps them coming back -- with breaking daily news; selected links to Web resources; interactive forums; live Webcasts; administrator and developer tips and advice; and customizable search capabilities on Lotus Notes/Domino. SearchDomino.com is the leading gateway to Notes/Domino information and a critical resource for any Notes/Domino IT professional seeking technology application, management and career development advice.
LabMice.net
For more information on LabMice.net, please contact your account representative or click here to fill out the form at the top of this page.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
For busy IT Professionals, Podcasts provide a convenient mix of time-shifting and offline consumption – members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT Pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Bitpipe
TechTarget's Bitpipe enables IT marketers to use the combined
power of the Web's most targeted IT sites and the largest library of vendor content
to reach and influence IT professionals at critical points in the buying and
decision-making cycle. TechTarget will work with you to develop a program that
helps you generate qualified leads, convert leads to sales, and increase your
brand awareness by placing your white papers, Webcasts, and product collateral
in front of more than 4 million IT pros involved in purchasing IT products and
services for their companies.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
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