| Opportunities
in the Windows and Distributed Computing Markets
The Most Qualified Windows-Focused Audiences
TechTarget's Windows Media gives buyers and IT Professionals the information
and practical advice they need to make informed decisions throughout the entire buying cycle. Unlike other media outlets, TechTarget has segmented its Windows-focused media based on IT pros' infrastructure responsibilities -- providing users the focused information they need to do their job and vendors the opportunity to interact with the users with the responsibilities they want. As a result, vendors get the most qualified audiences and can hone their messages to elicit the best responses.
By offering properties that focus on one particular technology application or IT role, the Windows Media Group is able to address the strategic information needs of IT Pros responsible for a broad spectrum of IT, with properties and vehicles designed to segment this audience into narrowly focused groups. Individually, Windows Media vehicles address the unique challenges of IT executives responsible for technology at all levels and applications.
Online
Events
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Find out more about reaching Windows professionals
Marc Laplante
Publisher
TechTarget Windows Media
781-657-1570
mlaplante@techtarget.com |
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchWinIT.com
SearchWinIT.com is
the premier source for information on the Windows platform for Windows computing
managers. The site also includes extensive coverage on SharePoint tools and technologies.
Our editorial staff, along with leading industry experts and luminaries, keep
you abreast of the management trends and issues that impact your Windows operating
system environment. We recognize that the role of an IT professional is busier
and more demanding than ever. That’s why our site is designed for quick
navigation to the answers and solutions you seek. You’ll find continually
updated management-focused features, along with essential news, commentary, expert
advice and insight, best practices and checklists, tips, learning guides and
much more.
SearchExchange.com
SearchExchange.com provides technology vendors the most targeted way to reach the influencers, gatekeepers and decision makers on messaging technologies and infrastructure in Microsoft-dominated IT shops, as they are figuring out how to solve their strategic challenges and day-to-day pains.
SearchSQLServer.com
SearchSQLServer.com is dedicated to serving the information needs of Windows IT managers responsible for the SQL Server, SQL Server DBAs, Windows network and systems administrators responsible for the database infrastructure, and database developers the information they need to do their job every day. The site provides targeted news, expert advice, tips, search, learning guides, Webcasts and research that cover all aspects of Windows-centric database design, development, administration and management, as well as advice on the upcoming Yukon/SQL Server 2005 release.
SearchEnterpriseDesktop.com
SearchEnterpriseDesktop.com is dedicated to serving the information needs of desktop management professionals. This site provides targeted news, expert advice, and tips and learning guides on the core responsibilities of this audience. Designed and edited for IT managers, directors, VPs, architects and administrators that choose, buy, and implement the Desktop Infrastructure at their firms. This site covers the following topics; desktop virtualization, desktop security (patch management and endpoint security), desktop application management, and desktop/laptop hardware for the enterprise.
SearchWindowServer.com
SearchWindowsServer.com is dedicated to serving the information needs of server professionals. The site provides targeted news, expert advice, tips, search, learning guides, Webcasts and research on the core responsibilities of this audience. Designed and edited for IT managers, directors, VPs, architects and administrators that choose, buy, and implement the Windows Server Infrastructure at their firms, the site will cover storage, security, server virtualization, and management tools important to this audience.
SearchDomino.com
SearchDomino.com is a dedicated Web site that attracts Lotus Notes/Domino professionals -- and keeps them coming back -- with breaking daily news; selected links to Web resources; interactive forums; live Webcasts; administrator and developer tips and advice; and customizable search capabilities on Lotus Notes/Domino. SearchDomino.com is the leading gateway to Notes/Domino information and a critical resource for any Notes/Domino IT professional seeking technology application, management and career development advice.
LabMice.net
For more information on LabMice.net, please contact your account representative or click here to fill out the form at the top of this page.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Bitpipe
TechTarget's Bitpipe enables IT marketers to use the combined
power of the Web's most targeted IT sites and the largest library of vendor content
to reach and influence IT professionals at critical points in the buying and
decision-making cycle. TechTarget will work with you to develop a program that
helps you generate qualified leads, convert leads to sales, and increase your
brand awareness by placing your white papers, Webcasts, and product collateral
in front of more than 4 million IT pros involved in purchasing IT products and
services for their companies.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
SharePoint E-Zine
The SharePoint E-Zine includes several new, original content pieces focused
on SharePoint and ancillary technologies important to the SharePoint community.
This e-zine is published monthly. Each rich media issue addresses deployment,
development, and governance to ensure that SharePoint Insider becomes a trusted
and valued resource for organizations as they move through the SharePoint lifecycle.
Exchange Insider E-Zine
The Exchange Insider provides a unique market opportunity, focusing on the
information needs of email professionals, storage administrators, legal departments,
IT architects, Windows infrastructure systems and network administrators responsible
for monitoring the performance, backup and migration of Exchange. Each rich media
issue will address Exchange performance, storage, and management to ensure that
the Exchange Insider becomes a trusted and valued resource for organizations.
E-Guides
Align with your messaging and attract IT pros who are interested
in specific market segments. TechTarget will compile agreed upon articles into
a PDF downloadable format. The PDF includes sponsored branding and up to four
pages for sponsor messaging, which can include advertisements, resource links
and other information about the company and products. The Vendor will be highlighted
as the sponsor for this eGuide and will receive all of the leads from each person
who downloads the PDF.
E-Books
TechTarget’s eBooks are online learning centers that help enterprise
IT decision makers drill down into multiple facets of an essential or emerging
topic—from understanding the challenge to picking a solution to implementing
a technology to ongoing maintenance. TechTarget e-Books help single or multiple
vendors drive awareness and capture leads by aligning their brand and product
offerings alongside timely, high-demand, original TechTarget content. eBook chapter
sponsors have the exclusive opportunity to place multiple print ads or interactive
(Podcast, Video) advertisements prominently throughout the eBook, providing great
content alignment and branding. Additionally, the sponsor will receive the contact
information from every IT pro who downloads the eBook.
BriForum
Connect with the biggest independent audience seeking solutions for VDI, Desktop Virtualization, Application Virtualization, Streaming, Thin Client, and Terminal Services at BriForum.
Email and File Archiving Seminar Series
Email
and File Archiving Seminar Series discusses how an email and file archiving
strategy can help you deal with the issues resulting from the explosive data
growth and new discovery and data management requirements. Learn how you can
reduce storage, quickly respond to litigation and compliance problems, increase
IT productivity and reduce backup and restore times. You will hear case studies
that relate what can happen if you ignore email archiving best practices, as
well as see the cost savings and e-discovery benefits of proper file archiving.
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