TechTarget Networking media:
as critical as the network

Networking decisions affect every portion of the IT ecosystem. The network is the heart of the data center. It's the backbone to the cloud. It delivers every application imaginable. It’s where desktop virtualization can be realized.  It's the first stop for every mobile device, and it enables the explosion of video and collaboration. It drives new security strategies. The network connects remote workers, branch offices and large enterprise campuses through an intertwined fabric.

Therefore, decisions that enhance and impact networks are important decisions to be made. Not only is the networking manager working on multiple projects per year, there are infrastructure leaders, data center designers, storage directors, security officers, systems managers, and senior IT and business execs that are researching network related technologies and how new technologies effect their organizations’ networks. Therefore, titles and roles are NOT one in the same as every company structures their staff differently.  In addition, there are more and more project teams with various individuals carrying various levels of influence and decision-making.  Finding the right people at the right time is not easy.

All of this has made it quite challenging for marketers trying to influence these decisions. Our key to help you succeed is that we inform these decisions, and then identify who’s active on the topics that align to your solutions. TechTarget Networking delivers hard-hitting, focused thought leadership on the networking related topics that matter. Unlike our competition, TechTarget Networking is not trying to be all things to all people. We aren’t watered down. We don’t need to duplicate coverage from TechTarget Virtualization media on the benefits of desktop virtualization. Rather, TechTarget Networking will address managing desktop virtualization as it relates to the network. And we will identify when a desktop, systems, or IT generalist is reading this content.

Our dedicated team of 12 networking and unified communications focused editors and writers guides the efforts of over 150 industry experts and contributors. They have populated our networking and unified communications sites with over thousands of original articles and generate approximately 220 new articles per month. Our strategic and insightful content has attracted 1.5 million members. This strength in content and audience has attracted over 200 global customers and their ad campaigns to TechTarget Networking Media in the last 12 months. Isn’t it time you joined them?

TechTarget networking websites

SearchNetworking SearchCloudProvider SearchCloudProvider SearchEnterpriseWAN SearchUnifiedCommunications SearchNetworkingChannel SearchSDN SearchNetworking.co.uk SearchDataCenter en Espanol SearchNetworking.com.cn SearchNetworking.de SearchNetworking.fr SearchNetworking.it SearchNetwork Japan SearchMobile Japan SearchUnifiedCom Japan

Networking content that matters

Align your marketing efforts with real networking content that matters. While other networking publishers have been forced to spread out to other areas of IT to attempt to convert lost print circulations to page views, TechTarget is the only publisher that remains solely focused on networking challenges and investment drivers

We deliver important, hard-hitting networking news and analysis that attracts an audience of serious IT pros. We have a “no fluff” approach which means we’re not investing in coverage of the latest smartphones, gadgets, and CEO pay resulting in large amounts of unqualified page views. We meet the needs of networking buyers by offering the strategic advice and technical tips that no one else is providing. We are truly distinctive in the marketplace with a wide variety of content formats that appeal to business and technical decision makers alike, which allows you to turn our members into your customers.

Senior IT and networking focused decision-makers want information explaining technology, describing the business benefits to new approaches, breaking down the trends, highlighting best practices, and providing implementation advice. When they are building strategy, or working on key projects they need specific information for that project, such as, integrating mobile device management with UC systems, researching OpenFlow, building converged data center networks, ensuring private cloud performance assurance, and how BYOD policies impact wireless design.

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Original content from some of the world's leading networking analysts

TechTarget Networking’s 12 editors and writers work with over 150 expert contributors in order to publish truly differentiated content. Additionally, we offer original content and expert industry perspectives from contributors at organizations such as:

The most reputable experts in the industry

Kate Gerwig

Bio

Kate Gerwig
Editorial Director, Networking Media
TechTarget

Greg Ferro

Bio

Greg Ferro
Network Architect
United Kingdom

Irwin Lazar

Bio

Irwin Lazar
Vice President and Service Director

Nemertes Research

Zeus Kerravala

Bio

Zeus Kerravala

Founder and Principal Analyst

ZK Research

Jim Metzler

Bio

Jim Metzler

Partner

Ashton, Metzler & Associates

Tom Nolle

Bio

Tom Nolle

Contributor

CIMI Corporation

Ivan Pepelnjak

Bio

Ivan Pepelnjak

Chief Technology Advisor

NIL Data Communications

Tom Kunath

Bio

Tom Kunath

Routing and Switching Expert

Cisco Systems

Lisa Phifer

Bio

Lisa Phifer

Wireless Expert

Core Competence Inc.

Ethan Banks

Bio

Ethan Banks

IPv6 Expert

Packet Pushers

Silvia Hagen

Bio

Silvia Hagen

CEO

Sunny Connection AG

Chris Partsenidis

Bio

Chris Partsenidis

Founder and Senior Editor

www.Firewall.cx

John Burke

Bio

John Burke

Principal Research Analyst

Nemertes Research

Rivka Gewirtz Little

Bio

Rivka Gewirtz Little

Senior Site Editor
TechTarget Newtorking Media

Rivka Gewirtz Little

Bio

Shamus McGillicuddy

Director of News and Features
TechTarget Newtorking Media

Lindi Horton

Bio

Lindi Horton

Networking Administration Expert
ScienceLogic

Andy Sholomon

Bio

Andy Sholomon

Data Center Networking Expert
Cisco

Jesse Rothstein

Bio

Jesse Rothstein

Network Management Expert
ExtraHop Networks

Serious networking buyers demand specialized content

Our unmatched topical depth outlined below matches the very specific information needs of networking pros from Network Management to Data Center Networking to Unified Communications and more.

 

View topical depth across other networking sites in TechTarget's global network

View

SearchUnifiedCommunications

View

SearchCloudProvider

View

SearchConsumerization

View

SearchEnterpriseWAN

View

SearchNetworkingChannel

 

 

Reach networking buyers worldwide

TechTarget Networking content defines our audience. Consider the impact your messaging, lead generation assets, and brand have on an audience accessing such a high concentration of in-depth content summarized above. The mindset of our audience is solely geared toward gaining strategic insight and technical knowledge to make critical network and communications decisions.

We reach over 1.5 million infrastructure leaders, network managers and engineers, data center designers, storage directors, security officers, systems managers, application owners, and senior execs who work on multiple projects per year and research network related technologies to upgrade their organizations’ networks and communications. With different staff structure and more project teams having various individuals with different levels of influence, company titles and roles are NOT one in the same. Finding the right people at the right time can be a big challenge.

Our key to help you succeed is we inform these decisions and identify who’s active on the topics that align to your solutions.Our Activity Intelligence™ platform identifies the right people at the right time reading relevant content. TechTarget Networking Media offers marketers a rich field of opportunity and a targeted ability to engage active networking buyers across every segment of the market.  

Networking activity by region

Increase your ROI with innovative marketing solutions

Working with over 200 network-focused vendors, TechTarget Networking delivers innovative demand-generation solutions, engagement products, brand advertising programs, market-unique sponsorship packages and high-impact events. We have the unique capability to supply our audience with downstream content and clear direction on taking the next steps with you -- a unique form of user self-nurturing in real time.

Of great value to you is our unique ability to identify network related projects as they develop early on in your customers and prospects. Demand-generation sponsorship packages attract leads from early stage awareness to downstream. Exclusive and shared programs map to goals and budget, aligning with premium TechTarget editorial content, your content and custom media as well.

Build your brand and articulate your message where you can have better impact. By aligning your ads with better depth of content, serious, “no fluff” content, articles that are typically viewed for longer periods of time per visit, content that is surrounded by less competitive ads per page, and content that aligns to your solutions – TechTarget Networking Media is a more effective outlet for your needs. In addition, our expandable, rich-media-based banner units deliver a variety of ways to more deeply immerse the audience in your brand messages and content along with high-impact options including road blocks, technology bundles, custom content development and contextual branding.

Extend your marketing initiatives in key segments

CIO-SrITCIO and senior IT management reach
Align your brand with the trusted resource for CIOs and senior technology decision-makers.

GlobalGlobal leadership
Simplify global marketing and get to market faster in all the regions you care about with TechTarget.

SocialSocial engagement
Innovative opportunities to spark peer-to-peer conversation and directly connect with your prospects.

ChannelChannel growth
Unique programs to generate leads, recruit partners, and educate and communicate to your channel.

HealthCareITHealthcare technology marketing
Influence active buyers at the intersection of healthcare policy and core healthcare technologies.

 

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

Client Consulting

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning Client Consulting department. Client Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, Client Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years of collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

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Featured marketing programs

Networking Evolution University: Next Generation Networks

TechTarget Networking University is a new online learning environment designed to provide progressive learning content to networking decision makers around highly focused areas of purchasing.

It represents a valuable opportunity to generate targeted, qualified leads of IT professionals who are actively researching networking solutions. Each University includes multiple topically focused classrooms addressing key areas including:

  • Mobile Networking Technologies
  • Securing Next Generation Networks
  • Cloud Networking
  • Collaboration
  • Optimizing WAN Performance
  • Managing Next Generation Networks

Sponsors of the University receive full contact and demographic data of qualified members who enter the classroom they are sponsoring along with asset syndication and branding noting your company as the sponsor.

Click here to access the University

Networking Workshops

TechTarget’s Networking Media Advanced IT Workshops are multi-media online lessons dedicated to providing IT and business professionals with an advanced, in-depth understanding of essential and emerging networking and service provider topics. Each integrated program consists of a compilation of Expert and Vendor content assets all hosted in an interactive environment for optimal sponsor branding and lead generation. The result is an in-depth examination of an essential issue in a format that facilitates self-paced learning and maximizes reader retention.

Networking Evolution E-Zine

The Network Evolution E-Zine is an original-for-the-web production addressing a variety of specific networking topics.. A new edition of the E-Zine launches bi-monthly and receive one month of full syndication and promotion. Each issue is comprised of content and new articles from TechTarget Networking Media’s editors and industry experts. Sponsors receive full contact and demographic data of qualified members who download the E-Zine, prominent logo display and the opportunity to showcase up to 3 assets.

Click here to download the latest edition

 

 

Innovative products and custom solutions to drive your brand

You demand marketing performance. TechTarget delivers it.

Whether you are looking to elevate your brand, create demand, or develop deeper social engagement, experience how TechTarget's portfolio of online, face-to-face, and mobile products and custom solutions power better marketing programs to achieve the results you need.

Product PortfolioView our portfolio of media products

Product PortfolioLearn more about cutting-edge custom solutions to create deeper engagement with your customers

Our customers

Contact information

Annie Matthews

Vice President of Sales
Business Applications, Networking and Security Media
Office Phone: 617-431-9601
Cell Phone: 914-557-4904
amatthews@techtarget.com

Resources for marketers

2012 Purchase Intentions Study

IT Priorities: Moving past the recession

TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are moving past the recent economic challenges. Get the results here.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.

Case Study: Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™ . The results were extraordinary...

Case Study: Composite Software

When Composite Software, a leading provider of data virtualization technology, wanted to capture higher quality leads for their inside sales team to help increase prospect and meeting conversion rates, they turned to TechTarget and its Activity Intelligence™ platform and dashboard to help them achieve this goal. Download the case study.

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