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Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement

There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Senior Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

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Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Senior Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Senior Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

buyer expectations
Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.

Paige Pollard Senior Manager, Corporate Communications

Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]

Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Senior Content Marketing Manager

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Senior Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

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How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Director, Product Marketing

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

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Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Senior Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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