intent data signals
Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em

John Steinert CMO

As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]

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Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

bidstream data
Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

Don Hawk Executive Director & Co-Founder

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige Pollard Senior Manager, Corporate Communications

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

managed service provider MSP
The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]

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When Buying Patterns are Disrupted, Ramp Up Social Selling

Paige Pollard Senior Manager, Corporate Communications

In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]

EDB_CourtneyBrown_Resource
How EDB uses Priority Engine to Generate More MQLs for their Target Accounts

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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