Data-driven research and tactics to find, engage and convert demand in your market.
October 13, 2015
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
September 29, 2015
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
September 22, 2015
Erin Colleran Senior Client Consulting Manager
In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]
September 15, 2015
Bob Lapsley Senior Manager, Integrated Marketing
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
September 9, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal […]
September 1, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
August 12, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
August 4, 2015
Bob Lapsley Senior Manager, Integrated Marketing
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
July 23, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]
