January 5, 2017
Kristen Nepomuceno Client Consulting Manager
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
December 27, 2016
Melissa Murtagh VP of Client Consulting
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
December 22, 2016
Garrett Mann Vice President, Corporate Communications
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
Garrett Mann Vice President, Corporate Communications
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
December 6, 2016
Kristin Prosowski Senior Director, Custom Solutions
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
December 5, 2016
Kristin Prosowski Senior Director, Custom Solutions
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
December 5, 2016
Dan Castello Director of Data and Custom Ad Solutions
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
November 29, 2016
Byrony Seifert SVP, Product Operations
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]
November 21, 2016
Rick Nendza VP, Content Product Marketing
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
