Tech Marketer Talks Cisco
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

fighting for the shortlist
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

Ben Bradley Director of Strategic Accounts - Client Consulting

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

email marketing best practices
4 Surefire Tips to Drive Better Email Marketing Performance

Bob Lapsley Senior Manager, Integrated Marketing

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Director, Client Consulting

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

marketing and sales alignment
5 Ways Marketing and Sales Can Get Started on the Right Foot

Peter Ross VP, Corporate Marketing

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

Tech Marketer Talks HP APJ
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

product marketing
The Unlikely Place to Look for Marketing Leaders

Rich Campagna VP, Products & Marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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