qualified sales opportunities thank marketing and sales
A Sales Tool your Channel and Resellers Will Thank You for

Erin Colleran Senior Client Consulting Manager

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

michael phelps thought leadership content
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

Erin Colleran Senior Client Consulting Manager

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]

brand retargeting cocktail party
Brand Retargeting (at a Cocktail Party)

Erin Colleran Senior Client Consulting Manager

Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]

data sources bottled
How do Marketers Evaluate Intent Data? Go to the Source

Garrett Mann Senior Director, Corporate Communications

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

multi-channel selling
How to Become an Effective Multi-Channel Seller [Infographic]

Garrett Mann Senior Director, Corporate Communications

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

recycle content
‘Go Green’ with Your Content Marketing

Michelle Whitehouse Client Consulting Manager

Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]

what is true intent data
What is True Intent Data?

Garrett Mann Senior Director, Corporate Communications

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

C-level marketing
3 Questions Your Content Must Answer for C-Level Executives

Brent Rapisardi Sr. Client Consulting Manager

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]

lead scoring
Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Abby Gilmore Grant Director, Client Consulting

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

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