pinocchio
Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

telemarketing lead acquisition
Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Bill Crowley Executive Vice President, Data

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

modern marketers
Tales from Modern Marketers

Garrett Mann Vice President, Corporate Communications

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

marketing content questions
3 Questions Your Marketing Content Must Answer in 2016

Michelle Whitehouse Client Consulting Manager

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Vice President, Corporate Communications

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

new year's marketing resolutions
2016 Resolutions for B2B Marketers

Bob Lapsley Senior Manager, Integrated Marketing

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

3 things marketers can learn from graphic designer
More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

Vince Bitel VP of Creative Services

The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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