April 12, 2016
Brent Rapisardi Sr. Client Consulting Manager
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
April 5, 2016
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
March 29, 2016
Byrony Seifert SVP, Product Operations
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
March 22, 2016
Claire Decommer Marketing Manager France
In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]
March 11, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]
March 8, 2016
Michelle Whitehouse Client Consulting Manager
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
February 27, 2016
Bill Crowley Executive Vice President, Data
Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]
February 22, 2016
Garrett Mann Vice President, Corporate Communications
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
February 16, 2016
Bill Crowley Executive Vice President, Data
In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.” […]
