Digital transformation
Digital transformation is a means of using digital technologies to innovate operations, products, services and processes and improve employee and customer experience. Here you can read news, guides and tips on how to lead digital transformation efforts. Learn how blockchain, AI, automation technologies and other tech fits into transformation projects.
Top Stories
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News
02 Dec 2024
Editor's Note: Expansion means broader expert coverage for you
Starting today, the new Informa TechTarget will double editorial coverage, broaden topics covered, deliver deeper expert insights to tech content consumers. Continue Reading
By- Kelley Damore, Chief Content Officer
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Tip
19 Nov 2024
Best project portfolio management software and tools in 2025
Project portfolio management software and tools in 2025 promote strategic management of projects and agile tactics. Read our PPM list for guidance on which tools do what. Continue Reading
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Definition
26 Nov 2024
What is augmented intelligence?
Augmented intelligence is the use of technology to enhance a human's ability to execute tasks, perform analysis and make decisions. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- George Lawton
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Definition
26 Nov 2024
What is a Request for Comments (RFC)?
A Request for Comments (RFC) is a formal document created by the Internet Engineering Task Force (IETF) that outlines technical specifications, organizational notes and standards relevant to internet and networking technologies, including protocols such as routing, addressing and transport technologies. Continue Reading
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Definition
25 Nov 2024
What is a support vector machine (SVM)?
A support vector machine (SVM) is a type of supervised learning algorithm used in machine learning to solve classification and regression tasks. Continue Reading
By- Kinza Yasar, Technical Writer
- Fred Tabsharani, Loxz Digital Group
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Definition
25 Nov 2024
What is a convolutional neural network (CNN)?
A convolutional neural network (CNN) is a category of machine learning model. Specifically, it is a type of deep learning algorithm that is well suited to analyzing visual data. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Lev Craig, Site Editor
- Rahul Awati
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Definition
21 Nov 2024
What is neuro-symbolic AI?
Neuro-symbolic AI combines neural networks with rules-based symbolic processing techniques to improve artificial intelligence systems' accuracy, explainability and precision. Continue Reading
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Definition
21 Nov 2024
What is Dall-E and how does it work?
Dall-E is a generative artificial intelligence (AI) technology that enables users to create images by submitting text-based prompts. Continue Reading
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Tip
19 Nov 2024
Best project portfolio management software and tools in 2025
Project portfolio management software and tools in 2025 promote strategic management of projects and agile tactics. Read our PPM list for guidance on which tools do what. Continue Reading
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Tip
12 Nov 2024
5 principles of change management in networking
Network change management includes five principles, including risk analysis and peer review. These best practices can help network teams reduce failed network changes and outages. Continue Reading
By- Terry Slattery, NetCraftsmen
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News
06 Nov 2024
TechTarget editorial advisory boards
Input from industry experts and thought leaders on different topic areas help shape TechTarget's editorial coverage of the topics important to our readers. Continue Reading
By- Nick Martin, Senior Director of Content Strategy and Member Engagement
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Feature
23 Oct 2024
In defense of a digital circular economy
Digital tech can potentially help companies follow the circular economy model, but critics point out possible issues as well, including continuing demand for plastics. Learn more. Continue Reading
By- Guilliean Pacheco, Associate Site Editor
- MIT Press
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Feature
18 Oct 2024
Tech pros favor cybersecurity, AI certifications
Most IT professionals are likely to take on a new certification in the coming months, a TechTarget survey found. Cyber, AI, cloud and data science are the top pursuits globally. Continue Reading
By- John Moore, Industry Editor
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Tip
15 Oct 2024
OKRs vs. KPIs: Driving bold outcomes and measuring steady performance
KPIs track outputs, and OKRs focus on outcomes or changes in user behavior. Here's how business can use them together to measure outcome-driven progress and success. Continue Reading
By- Ashok P. Singh, Wells Fargo
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Definition
25 Sep 2024
What is matter?
Matter is a substance made up of various types of particles that occupies physical space and has inertia. Continue Reading
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Definition
20 Sep 2024
What is an entrepreneur (entrepreneurship)?
An entrepreneur is an individual who identifies a need in the marketplace and works to fulfill it. Continue Reading
By- Scott Robinson, New Era Technology
- Mary K. Pratt
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Tip
17 Sep 2024
Cloud change management: What you need to plan for
Traditional change management and frameworks like ITIL are usually too slow and bureaucratic. You need to adapt them for the speed, and agility -- and risks -- of the cloud. Continue Reading
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Definition
17 Sep 2024
What is strategic innovation?
Strategic innovation is an organization's process of reinventing or redesigning its corporate strategy to drive business growth, generate value for the company and its customers, and create competitive advantage. Continue Reading
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Definition
17 Sep 2024
What is a startup accelerator?
A startup accelerator, sometimes referred to as a seed accelerator, is a business program that supports early-stage, growth-driven companies through education, mentorship and financing. Continue Reading
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News
12 Sep 2024
AT&T sues Broadcom over VMware support licensing
AT&T claims its negotiated contract with VMware pre-Broadcom acquisition is not being honored, casting light on recent product and purchasing changes Broadcom has instituted. Continue Reading
By- Tim McCarthy, News Writer
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News
10 Sep 2024
Agentic AI will revolutionize business processes
As AI evolves, Forrester Research analysts believe agentic AI and automating complex business processes will be the next step forward for businesses. Continue Reading
By- Makenzie Holland, Senior News Writer
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Tip
10 Sep 2024
AI transparency: What is it and why do we need it?
As AI adoption has increased, the concept of AI transparency has broadened in scope and grown in importance. Learn what it means for enterprise AI teams. Continue Reading
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Definition
05 Sep 2024
What is digital experience (DX)?
Digital experience (DX), also known as 'digital user experience' (UX), is the take-away feeling an end user has after an experience in a digital environment or with a digital technology or device. Continue Reading
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Definition
28 Aug 2024
What is demand shaping?
Demand shaping is an operational supply chain management (SCM) strategy where a company uses tactics such as price incentives, cost modifications and product substitutions to entice customers to purchase specific items. Continue Reading
By- Scott Robinson, New Era Technology
- Ben Cole, Executive Editor
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Definition
28 Aug 2024
What is data monetization?
Data monetization is the process of measuring the economic benefit of corporate data. Continue Reading
By- Scott Robinson, New Era Technology
- Nicole Laskowski, Senior News Director
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Feature
26 Aug 2024
JPMorgan Chase technology goal: Innovation with cost control
Financial services firm JPMorgan Chase seeks to balance technology modernization and cost optimization as it pursues initiatives like cloud migration, AI and machine learning. Continue Reading
By- John Moore, Industry Editor
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Definition
23 Aug 2024
Project planning: What it is and 5 steps to create a plan
Project planning is a project management discipline that addresses how to complete a project in a certain time frame, usually with clearly defined stages, milestones and designated resources. Continue Reading
By- Rahul Awati
- Ben Lutkevich, Site Editor
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Definition
16 Aug 2024
What is executive leadership?
Executive leadership is the ability of those who manage or direct employees in an organization to influence and guide these individuals. Continue Reading
By- Scott Robinson, New Era Technology
- Ben Cole, Executive Editor
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Definition
14 Aug 2024
What is virtual reality? How it's used and how it will evolve
Virtual reality, or VR, is a simulated three-dimensional (3D) environment that lets users explore and interact with a virtual surrounding in a way that approximates reality, as it's perceived through the users' senses. Continue Reading
By- Kinza Yasar, Technical Writer
- Robert Sheldon
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Feature
14 Aug 2024
Learn about the negative impacts of technical debt
Key leadership decisions like poor architecture to rushed processes can lead to technical debt that will affect a company long-term. Learn more about these effects. Continue Reading
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Definition
13 Aug 2024
What is transfer learning?
Transfer learning is a machine learning (ML) technique where an already developed ML model is reused in another task. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Ben Cole, Executive Editor
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News
07 Aug 2024
Walz, Harris' VP pick, made Minn. a leader in AI regulation
Minnesota Gov. Tim Walz supports climate action and released a Climate Action Framework detailing steps for the state to become carbon neutral by 2050. Continue Reading
By- Makenzie Holland, Senior News Writer
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Definition
07 Aug 2024
What is ROI? How to calculate return on investment
Return on investment (ROI) is a crucial financial metric investors and businesses use to evaluate an investment's efficiency or compare the efficiencies of several different investments. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
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Feature
02 Aug 2024
13 key ESG and sustainability trends, ideas for companies
From consumers to employees to investors, more people are choosing companies that prioritize environmental, social and governance concerns. Here are 13 ESG trends that matter. Continue Reading
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Definition
30 Jul 2024
What is digital labor?
Digital labor is work that's performed by robotic process automation (RPA) systems and interactive applications, including chatbots and digital assistants. Continue Reading
By- Scott Robinson, New Era Technology
- Francesca Sales
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Feature
29 Jul 2024
8 blockchain-as-a-service providers to have on your radar
You don't have to build your blockchain project from the ground up. These cloud-based service providers can provide the necessary infrastructure, networking and development tools. Continue Reading
By- Christine Campbell, The Alpha Content Company
- Tony Kontzer
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Definition
29 Jul 2024
Core competencies: What they are and how they lead to success
For any organization, its core competencies refer to the capabilities, knowledge, skills and resources that constitute its 'defining strengths.' Continue Reading
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Definition
29 Jul 2024
What is unobtainium?
Unobtainium is a term used to refer to a material that cannot be accessed. Such a material might be rare, prohibitively expensive, controlled or simply nonexistent. Continue Reading
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Feature
29 Jul 2024
6 alternatives to blockchain for businesses to consider
Technologies like cloud storage and distributed databases provide some of blockchain's data-integrity and reliability advantages with fewer performance, efficiency and cost issues. Continue Reading
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Feature
22 Jul 2024
How to overcome digital transformation fatigue
For many employees, poorly executed digital transformation projects lead to fatigue. Learn effective methods for maintaining project momentum from start to finish. Continue Reading
By- Tom Nolle, Andover Intel
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Definition
18 Jul 2024
What is a smart factory?
A smart factory is a highly digitized and connected production facility that relies on smart manufacturing. Continue Reading
By- Katie Terrell Hanna
- Diann Daniel, Executive Editor
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Feature
17 Jul 2024
Digital transformation vs. digital optimization: How to choose
Companies striving to do more with less seek innovative strategies to overcome this challenge. Learn more about digital transformation vs. digital optimization. Continue Reading
By- Tom Nolle, Andover Intel
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Feature
16 Jul 2024
Beyond digital transformation hype: What CIOs really think
For many IT leaders, keeping up with tech trends that improve company performance is table stakes. Learn about the realities of digital transformation beyond the hype. Continue Reading
By- Tom Nolle, Andover Intel
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Tip
15 Jul 2024
6 tips to plan a digital transformation budget
Formulating budgets for digital transformation projects is fraught with complexities, expectations and unknowns that differentiate it from traditional IT and business planning. Continue Reading
By- Robin Gareiss, Metrigy
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Tip
05 Jul 2024
12 digital transformation benefits for business
Efficiency, resiliency, productivity and ROI are among the most critical digital transformation benefits for businesses fighting to remain competitive and gain market share. Continue Reading
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Definition
05 Jul 2024
What is a Consensus Algorithm?
A consensus algorithm is a process in computer science used to achieve agreement on a single data value among distributed processes or systems. Continue Reading
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Feature
01 Jul 2024
A timeline and history of blockchain technology
Riding the back of volatile cryptocurrencies, blockchain's trek has been raucous since 2009, but the technology's roots are much deeper and applications much richer than Bitcoin. Continue Reading
By- Ron Karjian, Industry Editor
- Robert Sheldon
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Definition
01 Jul 2024
innovation culture
Innovation culture is the work environment that leaders cultivate to nurture unorthodox thinking and its application. Continue Reading
By- Scott Robinson, New Era Technology
- Jill Dyché
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Definition
28 Jun 2024
technology addiction
Technology addiction is an impulse control disorder that involves the obsessive use of mobile devices, the internet or video games, despite the negative consequences to the technology user. Continue Reading
By- Scott Robinson, New Era Technology
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Feature
27 Jun 2024
What are the 4 different types of blockchain technology?
Public, private, hybrid or consortium, each blockchain network has distinct pluses and minuses that largely drive its ideal uses -- and will determine which one is best for you. Continue Reading
By- Christine Campbell, The Alpha Content Company
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Feature
18 Jun 2024
AI, economy affect 2024 tech workforce trends, survey shows
AI adoption is reshaping technology skill sets in enterprises, while lingering economic uncertainty dampens some forms of compensation, according to a TechTarget survey. Continue Reading
By- John Moore, Industry Editor
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Definition
14 Jun 2024
enterprise search
Enterprise search is a type of software that lets users find data spread across organizations' internal repositories, such as content management systems, knowledge bases and customer relationship management (CRM) systems. Continue Reading
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Definition
14 Jun 2024
data collection
Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other purposes. Continue Reading
By- Scott Robinson, New Era Technology
- Craig Stedman, Industry Editor
- Emily McLaughlin, Coravin
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Definition
14 Jun 2024
chief trust officer
A chief trust officer (CTrO) in the IT industry is an executive job title given to the person responsible for building confidence around the use of customer information. Continue Reading
By- Scott Robinson, New Era Technology
- Francesca Sales
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Definition
10 Jun 2024
artificial neuron
An artificial neuron is a connection point in an artificial neural network. Continue Reading
By- Scott Robinson, New Era Technology
- Linda Tucci, Industry Editor -- CIO/IT Strategy
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Definition
06 Jun 2024
haptics
Haptics is the science of applying a sense of touch and control to interaction with computer applications. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
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Feature
04 Jun 2024
How to lead a digital transformation: 10 key steps
Digital transformation success requires cross-organizational alignment, actionable goals and top-notch project management. Here's how leaders can create that. Continue Reading
By- Tom Nolle, Andover Intel
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Definition
29 May 2024
digital core
A digital core is the technology platforms and applications that enable organizations to transform into digital businesses and meet the new needs of the digital economy. Continue Reading
By- Robert Sheldon
- Jim O'Donnell, News Writer
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Feature
23 May 2024
5 tips for better communication about digital transformation
CIOs and IT leaders must communicate effectively with stakeholders to bring about a successful digital transformation. Learn how to accomplish this, as well as potential challenges. Continue Reading
By- Guilliean Pacheco, Associate Site Editor
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Podcast
20 May 2024
A vision of an AI future that might not include humans
Artificial intelligence is moving so quickly that it has already become part of daily life. In the not-too-far-off future, some think it could supplant human civilization. Continue Reading
By- Shaun Sutner, News Director
- Esther Ajao, News Writer
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News
16 May 2024
CIOs face obstacles when scaling generative AI
IT leaders can expect data issues, compliance hurdles and technology coordination chores when scaling generative AI. They must also find use cases with the best business value. Continue Reading
By- John Moore, Industry Editor
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Definition
16 May 2024
Industry 4.0
Industry 4.0 refers to the fourth industrial revolution and the cyber-physical transformation of manufacturing. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Diann Daniel, Executive Editor
- Brien Posey
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News
14 May 2024
GenAI complicates IT vendor management
IT leaders at the MIT Sloan CIO Symposium cited the challenge of managing the 'explosion' of GenAI companies while also working with vendors in maturing technology sectors. Continue Reading
By- John Moore, Industry Editor
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Definition
10 May 2024
What is business process modeling?
Business process modeling, often called process modeling, is the graphical representation or illustration of an organization's business processes. Continue Reading
By- Rahul Awati
- Anne Stuart, TechTarget
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Tip
09 May 2024
Attended vs. unattended RPA bots: Key differences
RPA software can be triggered manually or automatically. Learn the differences between unattended and attended RPA bots and how both can boost productivity and efficiency. Continue Reading
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News
02 May 2024
With Tribble, RFP writers get their own shot of generative AI
Some large enterprises' sales organizations respond to a hundred or more requests for proposals daily. A new GenAI tool from ex-Salesforce execs could ease the workload. Continue Reading
By- Don Fluckinger, Senior News Writer
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Feature
29 Apr 2024
Process automation cuts costs, fills gaps at SIU med school
Southern Illinois University's School of Medicine points to software cost avoidance and the ability to supplement SaaS products as benefits of its process automation approach. Continue Reading
By- John Moore, Industry Editor
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Video
26 Apr 2024
MVP vs. prototype: What's the difference?
While some people mistakenly use the terms MVP and prototype interchangeably, there are key differences between a minimum viable product and a prototype for your product. Continue Reading
By- Darcy DeClute, Scrumtuous Inc.
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Definition
11 Apr 2024
change management
Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes and technologies. Continue Reading
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Definition
10 Apr 2024
internet
The internet, sometimes simply called 'the net,' is a worldwide system of interconnected computer networks and electronic devices that communicate with each other using an established set of protocols. Continue Reading
By- Kinza Yasar, Technical Writer
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Feature
08 Apr 2024
Ukraine IT services firms target new markets as exports drop
Ukrainian IT services firms are eyeing new geographic markets and exploring digital transformation as the war and a difficult economy shrink international sales. Continue Reading
By- John Moore, Industry Editor
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Tip
08 Apr 2024
How to create a proof of concept with 6 free templates
What is a proof of concept and how does it help an organization? We dive into the importance of writing a PoC and provide a list of free template examples to help get you started. Continue Reading
By- Gabriella Frick
- Linda Tucci, Industry Editor -- CIO/IT Strategy
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Feature
27 Mar 2024
18 real-world use cases of the metaverse, plus examples
Use cases for the still-developing metaverse are growing as the technologies that enable this next iteration of the internet mature. Here are 18 enterprise and consumer examples. Continue Reading
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Tip
25 Mar 2024
Metaverse pros and cons: Top benefits and challenges
Lifelike experiences and new business opportunities are among the potential benefits of the still-developing metaverse. Drawbacks include privacy violations and addiction. Continue Reading
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Definition
22 Mar 2024
chief financial officer (CFO)
A chief financial officer (CFO) is the corporate title for the person responsible for managing a company's financial operations and strategy. Continue Reading
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Definition
22 Mar 2024
chief strategy officer (CSO)
A chief strategy officer (CSO) is a C-level executive charged with helping formulate, facilitate and communicate an organization's strategic initiatives and future goals. Continue Reading
By- Paul Kirvan
- Linda Tucci, Industry Editor -- CIO/IT Strategy
- Brian Holak
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Definition
22 Mar 2024
workflow management
Workflow management is the discipline of creating, documenting, monitoring and improving upon the series of steps, or workflow, that is required to complete a specific task. Continue Reading
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Feature
22 Mar 2024
What is the metaverse? An explanation and in-depth guide
The metaverse reached the peak of hype and has been left for dead, but make no mistake, the technologies that will power this 3D internet are firing on all cylinders. Continue Reading
By- Linda Tucci, Industry Editor -- CIO/IT Strategy
- John Moore, Industry Editor
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Definition
21 Mar 2024
digital thread
A digital thread is a data-driven communication framework that connects traditionally siloed elements in manufacturing processes and provides an integrated view of an asset throughout the manufacturing lifecycle. Continue Reading
By- Kinza Yasar, Technical Writer
- Diann Daniel, Executive Editor
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Feature
19 Mar 2024
Top 5 metaverse conferences in 2024
The metaverse offers businesses unique training and customer service opportunities. Here are some events where you can learn more about this immersive technology and how to use it. Continue Reading
By- Amanda Hetler, Senior Editor
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Tip
14 Mar 2024
Eye tracking in VR: Everything you need to know
Advancements in eye tracking technology could make VR headsets more useful. Still, products need to address cybersickness and other factors that affect the user experience. Continue Reading
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Definition
08 Mar 2024
digital twin
A digital twin is a virtual representation of a real-world entity or process. Continue Reading
By- David Essex, Industry Editor
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Feature
07 Mar 2024
Is the metaverse dead? Here's what happened and what's next
What happened to the metaverse? It's still here, even if the term no longer generates much enthusiasm, and finding useful applications across industries. Continue Reading
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Tip
07 Mar 2024
Metaverse interoperability challenges and impact
An open metaverse that mimics how we operate in the real world depends on interoperability. What is interoperability, why is it important and what will it take to make it happen? Continue Reading
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Tip
05 Mar 2024
5 tips for creating a data-driven culture
A Capital One data product executive lists best practices for data-driven organizations, including top-down messaging, a three-tiered data ecosystem and democratized data access. Continue Reading
By- John Moore, Industry Editor
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Definition
05 Mar 2024
Nvidia Omniverse
Nvidia Omniverse is a computing platform built to enhance digital design and development by integrating 3D design, spatial computing and physics-based workflows across Nvidia tools, third-party apps and AI services. Continue Reading
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Tip
05 Mar 2024
What are the pros and cons of shadow IT?
The increase of generative AI, digital natives and remote work drives the rise of shadow IT. CIOs and IT leaders should evaluate the pros and cons to mitigate potential risks. Continue Reading
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Definition
05 Mar 2024
digital strategy (digital media strategy)
A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. Continue Reading
By- Scott Robinson, New Era Technology
- Emily McLaughlin, Coravin
- Nicole Laskowski, Senior News Director
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Tip
04 Mar 2024
How NetOps supports digital transformation
NetOps uses automation and intent-based networking tools to streamline digital transformation and ensure accurate and flexible network services. Continue Reading
By- Andrew Froehlich, West Gate Networks
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Tip
01 Mar 2024
The history of the metaverse explained (with timeline)
The term 'metaverse' has only recently gained currency, but its history is long. Learn about the technologies that gave rise to a concept many believe will change civilization. Continue Reading
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Tip
01 Mar 2024
Metaverse vs. multiverse vs. omniverse: Key differences
Virtual realities are coming to a computer interface near you. Will you be joining a metaverse, multiverse or an enterprise-oriented version of the omniverse? Continue Reading
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Feature
29 Feb 2024
The Metaverse Standards Forum: What you need to know
Creating an open and inclusive metaverse will require the development and adoption of interoperability standards. That's the tall order of the Metaverse Standards Forum. Continue Reading
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Definition
26 Feb 2024
conflict-free replicated data type (CRDT)
A conflict-free replicated data type (CRDT) is a data structure that lets multiple people or applications make changes to the same piece of data. Continue Reading
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Tip
23 Feb 2024
4 virtual reality ethics issues that need to be addressed
Technology has outpaced societal guard rails throughout history. Virtual reality is no exception, introducing ethical and legal issues companies need to consider. Continue Reading
By- Char Sample, ICF International
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Tip
22 Feb 2024
What is a VR developer and how do you become one?
Becoming a VR developer requires coding skills, the ability to work fast and a willingness to promote yourself. In a demanding and evolving industry, a thick hide also helps. Continue Reading
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News
21 Feb 2024
U.S. weighs National Quantum Initiative Reauthorization Act
Policymakers are considering the bipartisan National Quantum Initiative Reauthorization Act, which would continue quantum computing R&D as well as move toward commercialization. Continue Reading
By- Makenzie Holland, Senior News Writer
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News
15 Feb 2024
Generative AI for enterprises: ADP, IKEA launch tools
The human capital management company and the retailer have taken different roads to GenAI deployment. But both enterprises aim to boost customer experience. Continue Reading
By- John Moore, Industry Editor
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Definition
15 Feb 2024
ServiceNow
ServiceNow is a software company that provides a cloud-based, AI-driven platform for automating multiple management workflows in enterprises. The company specializes in IT service management, IT operations management and IT business management. Continue Reading
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Tip
15 Feb 2024
Top business process modeling techniques with examples
Business process modeling techniques and tools provide a visual representation of processes that's crucial to effectively monitoring, improving and streamlining the flow of tasks. Continue Reading
By- Kathleen Walch, Cognilytica
- Ronald Schmelzer, Cognilytica
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Tip
13 Feb 2024
How to develop a business process in 8 steps
Well-designed business processes help organizations achieve their goals faster, but they require planning and effort. Follow these steps to develop processes that deliver value. Continue Reading
By- Ronald Schmelzer, Cognilytica
- Kathleen Walch, Cognilytica
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Tip
13 Feb 2024
How to improve and optimize a business process, step by step
The processes that form the backbone of modern business operations require continuous improvement to stay effective and efficient. Here is a method for improving them. Continue Reading
By- Ronald Schmelzer, Cognilytica
- Kathleen Walch, Cognilytica
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Definition
12 Feb 2024
robotic process automation (RPA)
Robotic process automation (RPA) is a technology that mimics the way humans interact with software to perform high-volume, repeatable tasks. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- George Lawton