Browse Definitions :
Definition

voice SEO

Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants.

According to some SEO experts, voice SEO is required for websites to effectively show up in results for searches conducted through voice assistants. In 2018, voice searches made up 20% of Google search queries, 25% of Bing searches and 10% of Baidu queries. The potential importance of voice SEO will rise with the increased use of voice searching, which is likely as more people use mobile devices for web searches and other computing purposes.

Some of the most common voice searches are for navigation. Local businesses can benefit by registering on a listing service such as Google My Business, a free tool for businesses to manage their presence on Google Search and Maps. Another important consideration is the inclusion of more conversational terms and phrases since searches through a voice assistant tend to mimic real-life conversations. This approach is called long-tail+, where the plus is for conversational phrases that are added to enhance SEO for voice. Microdata, which embeds metadata in the existing HTML of a webpage, also helps optimize websites for voice SEO as it allows web crawlers, browsers and search engines to better understand the contents of a webpage.

Critics argue that voice SEO is irrelevant because voice searches are turned into text-based searches before they’re submitted, which makes them no different than desktop or mobile searches. Advocates counter that although voice searches do search the same way as mobile or desktop and often have the same results, the nuances of voice search can help both search engines and marketers better understand and serve consumers than traditional text searching.

This was last updated in September 2018

Continue Reading About voice SEO

Networking
Security
  • cloud security

    Cloud security, also known as 'cloud computing security,' is a set of policies, practices and controls deployed to protect ...

  • privacy impact assessment (PIA)

    A privacy impact assessment (PIA) is a method for identifying and assessing privacy risks throughout the development lifecycle of...

  • proof of concept (PoC) exploit

    A proof of concept (PoC) exploit is a nonharmful attack against a computer or network. PoC exploits are not meant to cause harm, ...

CIO
  • data collection

    Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other ...

  • chief trust officer

    A chief trust officer (CTrO) in the IT industry is an executive job title given to the person responsible for building confidence...

  • green IT (green information technology)

    Green IT (green information technology) is the practice of creating and using environmentally sustainable computing resources.

HRSoftware
  • diversity, equity and inclusion (DEI)

    Diversity, equity and inclusion is a term used to describe policies and programs that promote the representation and ...

  • ADP Mobile Solutions

    ADP Mobile Solutions is a self-service mobile app that enables employees to access work records such as pay, schedules, timecards...

  • director of employee engagement

    Director of employee engagement is one of the job titles for a human resources (HR) manager who is responsible for an ...

Customer Experience
  • digital marketing

    Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic ...

  • contact center schedule adherence

    Contact center schedule adherence is a standard metric used in business contact centers to determine whether contact center ...

  • customer retention

    Customer retention is a metric that measures customer loyalty, or an organization's ability to retain customers over time.

Close