Browse Definitions :
Definition

Zero-TV

Zero-TV is Nielsen's category for homes that neither subscribe to cable or satellite television service nor use an antenna to boost signals for over the air (OTA) broadcasts. The ratings company created the category in early 2013 as part of the effort to track the trend towards cord cutting, in which users cancel traditional television services in favor of less expensive options such as Internet TV.

According to Nielsen’s Fourth-Quarter 2012 Cross-Platform Report, the number of Zero-TV homes in the United States grew from two million households in 2007 to over five million in 2012. Seventy-five percent of the five million Zero-TV households owned at least one television but only 18 percent of that portion expressed an interest in subscribing to traditional TV services. 

Sixty-seven percent of Zero-TV households watched content in a variety of ways:  

  • Through personal computers: 37%
  • Streamed to television: 16%
  • On smartphones: 8%
  • On tablets: 6%

Forty-eight percent of Zero-TV homes subscribe to television services, such as Netflix or Hulu. 

This was last updated in June 2013

Continue Reading About Zero-TV

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close