Browse Definitions :
Definition

vision statement

A vision statement is an organization's declaration of its mid-term and long-term goals, stating what they want to become in the future. Vision statements act as a goal for a company to strive toward.

Vision statements are often confused with mission statements. Mission statements focus on the present, giving a statement that declares what continually dives a company forward. Mission statements can be thought as how a company will achieve their vision statement.   

Some organizations provide one or the other, and some provide a single message that combines elements of both. Strictly speaking, both messages communicate the organization's values and purpose but a mission statement focuses on current operations and a vision statement on the future. The value of both communications lies in their ability to foster positive public relations (PR).

Here are a few examples of vision statements:

Gateway Computers: To be the leading marketer of personal computer products in the world.

Amazon: Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Microsoft: Our vision is to provide experiences for our customers and partners, across all of their interactions with Microsoft, that they value and recognize, and enable them to realize their full potential.

This was last updated in April 2019

Continue Reading About vision statement

Networking
  • CSU/DSU (Channel Service Unit/Data Service Unit)

    A CSU/DSU (Channel Service Unit/Data Service Unit) is a hardware device about the size of a modem. It converts a digital data ...

  • data streaming

    Data streaming is the continuous transfer of data from one or more sources at a steady, high speed for processing into specific ...

  • secure access service edge (SASE)

    Secure access service edge, also known as SASE and pronounced sassy, is a cloud architecture model that bundles network and ...

Security
  • application blacklisting (application blocklisting)

    Application blacklisting --increasingly called application blocklisting -- is a network or computer administration practice used ...

  • juice jacking

    Juice jacking is a security exploit in which an infected USB charging station is used to compromise devices that connect to it.

  • hypervisor security

    Hypervisor security is the process of ensuring the hypervisor -- the software that enables virtualization -- is secure throughout...

CIO
HRSoftware
  • recruitment process outsourcing (RPO)

    Recruitment process outsourcing (RPO) is when an employer turns the responsibility of finding potential job candidates over to a ...

  • human resources (HR) generalist

    A human resources generalist is an HR professional who handles the daily responsibilities of talent management, employee ...

  • employee lifecycle

    The employee lifecycle is a human resources model that identifies the different stages a worker advances through in an ...

Customer Experience
  • Adobe Experience Platform

    Adobe Experience Platform is a suite of customer experience management (CXM) solutions from Adobe.

  • virtual assistant (AI assistant)

    A virtual assistant, also called an AI assistant or digital assistant, is an application program that understands natural ...

  • inbound marketing

    Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created internet content, thereby ...

Close