Browse Definitions :
Definition

QR code (quick response code)

A QR code (quick response code) is a type of two dimensional (2D) bar code that is used to provide easy access to online information through the digital camera on a smartphone or tablet.

A barcode reader in the camera interprets the bar code, which typically contains a link to view a webpage, send an SMS text message or call a phone number. The technology for QR codes was developed by Densa-Wave, a Toyota subsidiary. The codes were originally used for tracking inventory and required a separate reader app, but beginning with iOS 11 and Android 8.0, readers are native to most mobile device cameras.

Here is an example of what a QR code looks like.

QR code

Static QR codes, like the one above, are typically used to disseminate information to the general public. They are often displayed on posters and billboards and in ads in newspapers and magazines. The person who created the code can track information about the number of times their code was scanned and whether or not the code's call to action was taken.

Dynamic QR codes (sometimes referred to as unique QR codes) offer more functionality. They can be edited at any time and even target a specific individual for personalized marketing. Such codes contain more metadata to facilitate tracking.

Uses of QR codes

QR codes are an inexpensive way to enhance business-to-business (B2B) and business-to-consumer (B2C) communication. Popular uses include: 

This was last updated in January 2013

Continue Reading About QR code (quick response code)

Networking
  • local area network (LAN)

    A local area network (LAN) is a group of computers and peripheral devices that are connected together within a distinct ...

  • TCP/IP

    TCP/IP stands for Transmission Control Protocol/Internet Protocol and is a suite of communication protocols used to interconnect ...

  • firewall as a service (FWaaS)

    Firewall as a service (FWaaS), also known as a cloud firewall, is a service that provides cloud-based network traffic analysis ...

Security
  • identity management (ID management)

    Identity management (ID management) is the organizational process for ensuring individuals have the appropriate access to ...

  • single sign-on (SSO)

    Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials -- for ...

  • fraud detection

    Fraud detection is a set of activities undertaken to prevent money or property from being obtained through false pretenses.

CIO
  • IT budget

    IT budget is the amount of money spent on an organization's information technology systems and services. It includes compensation...

  • project scope

    Project scope is the part of project planning that involves determining and documenting a list of specific project goals, ...

  • core competencies

    For any organization, its core competencies refer to the capabilities, knowledge, skills and resources that constitute its '...

HRSoftware
  • recruitment management system (RMS)

    A recruitment management system (RMS) is a set of tools designed to manage the employee recruiting and hiring process. It might ...

  • core HR (core human resources)

    Core HR (core human resources) is an umbrella term that refers to the basic tasks and functions of an HR department as it manages...

  • HR service delivery

    HR service delivery is a term used to explain how an organization's human resources department offers services to and interacts ...

Customer Experience
  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

Close