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Definition

Facebook Insights

Facebook Insights is Facebook’s version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on. The addition of Insights has allowed page operators, application producers and domain administrators to better understand the user trends for their pages, which can aid content management. Information is gathered on a daily basis, allowing an administrator to view daily or monthly statistics. 

Read more:

Eric Eldon gives a play-by-play of the new additions and workings of Facebook Insights.

Facebook Help Centre answers frequently asked questions about Facebook Insights.

Neil Glassman discusses the advantages of Raven Internet Marketing's new tool which combines Facebook Insights and Google Analytics.

This was last updated in November 2011
Networking
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Security
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  • zero-day (computer)

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  • backdoor (computing)

    A backdoor attack is a means to access a computer system or encrypted data that bypasses the system's customary security ...

CIO
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    Outsourcing is a business practice in which a company hires a third party to perform tasks, handle operations or provide services...

  • chief operating officer (COO)

    A chief operating officer (COO) is the corporate executive who oversees ongoing business operations within the company.

  • project management

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HRSoftware
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  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

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Customer Experience
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    Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing...

  • marketing stack

    A marketing stack, also called a marketing technology stack, is a collection of technologies used by marketers to perform, ...

  • social media influence

    Social media influence is a marketing term that describes an individual's ability to affect other people's thinking in a social ...

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