Browse Definitions :
Definition

Firebase Cloud Messaging (FCM)

Firebase Cloud Messaging (FCM), formerly called Google Cloud Messaging (GCM), is a free cloud service from Google that allows app developers to send notifications and messages to users across a variety of platforms, including Android, iOS and web applications. FCM is provided by Firebase, a company acquired by Google in 2014.

FCM allows software developers to send push notifications for their applications to end users through an application programming interface (API). Push notifications are popular on mobile devices because they conserve battery life, unlike pull notifications, which continually poll the developer’s server for new information and can drain a device’s battery life. With push notifications, the cloud service acts on behalf of the app and only connects to the mobile device when there are new notifications.

In order to send and receive messages using FCM, the two elements needed are a trusted environment or server to on which build, direct and send messages and an Android, iOS or Web client app to receive messages. With FCM, developers can send two types of messages to users: notifications messages and data messages. Notification messages are displayed on the user’s device by FCM on behalf of the application. Data messages are directly processed by the application, which is responsible for delivering the message to the user.

Using message targeting, FCM is able to deliver messages to applications in three ways: to single devices, to groups of devices, or to devices subscribed to topics. Developers have the option to create messages in the Notification composer, which can send targeted messages to specific segments of users. These messages are fully integrated with Firebase Analytics, which tracks user engagement and conversion.

This was last updated in September 2017

Continue Reading About Firebase Cloud Messaging (FCM)

Networking
  • SD-WAN security

    SD-WAN security refers to the practices, protocols and technologies protecting data and resources transmitted across ...

  • net neutrality

    Net neutrality is the concept of an open, equal internet for everyone, regardless of content consumed or the device, application ...

  • network scanning

    Network scanning is a procedure for identifying active devices on a network by employing a feature or features in the network ...

Security
CIO
  • strategic management

    Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to ...

  • IT budget

    IT budget is the amount of money spent on an organization's information technology systems and services. It includes compensation...

  • project scope

    Project scope is the part of project planning that involves determining and documenting a list of specific project goals, ...

HRSoftware
  • director of employee engagement

    Director of employee engagement is one of the job titles for a human resources (HR) manager who is responsible for an ...

  • digital HR

    Digital HR is the digital transformation of HR services and processes through the use of social, mobile, analytics and cloud (...

  • employee onboarding and offboarding

    Employee onboarding involves all the steps needed to get a new employee successfully deployed and productive, while offboarding ...

Customer Experience
  • chatbot

    A chatbot is a software or computer program that simulates human conversation or "chatter" through text or voice interactions.

  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

Close