Browse Definitions :
Definition

Baidu

Baidu is a Chinese technology, internet search and internet services company. The multinational company was founded by Robin Li in 2000 and is headquartered in Beijing, China.

Baidu is one of the most popular search engines and one of the largest internet companies in the world. As of this writing, Baidu is the top internet search engine in China and controls over 75% of China’s market share. Baidu is comparable to Google as the company provides a wide variety of services, most notably internet-related and AI services. The company also has divisions for autonomous driving cars, maps, image searching and cloud services.

Like Google, Baidu’s primary revenue stream comes from search engine marketing (SEM) services. It uses a pay for placement (P4P) method where users see advertisements relevant to their search results. Their P4P platform helps customers with SEO and keyword choice to help their webpages place better in search results. Baidu’s P4P platform also allows customers to bid for placement, where advertisers select keywords and bid for first link placement in search results using those keywords.

This was last updated in November 2018

Continue Reading About Baidu

Networking
  • network management system

    A network management system, or NMS, is an application or set of applications that lets network engineers manage a network's ...

  • host (in computing)

    A host is a computer or other device that communicates with other hosts on a network.

  • Network as a Service (NaaS)

    Network as a service, or NaaS, is a business model for delivering enterprise WAN services virtually on a subscription basis.

Security
  • WebAuthn API

    The Web Authentication API (WebAuthn API) is a credential management application program interface (API) that lets web ...

  • Common Vulnerability Scoring System (CVSS)

    The Common Vulnerability Scoring System (CVSS) is a public framework for rating the severity of security vulnerabilities in ...

  • Dridex malware

    Dridex is a form of malware that targets victims' banking information, with the main goal of stealing online account credentials ...

CIO
  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

  • blockchain decentralization

    Decentralization is the distribution of functions, control and information instead of being centralized in a single entity.

  • outsourcing

    Outsourcing is a business practice in which a company hires a third party to perform tasks, handle operations or provide services...

HRSoftware
  • team collaboration

    Team collaboration is a communication and project management approach that emphasizes teamwork, innovative thinking and equal ...

  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

Customer Experience
  • market segmentation

    Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share ...

  • sales pipeline

    A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process.

  • market basket analysis

    Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing...

Close