Browse Definitions :
Definition

Plutchik's wheel of emotions

Plutchik's wheel of emotions is an infograph that uses the color wheel to illustrate variations in human affect and the relationship among emotions. Current applications of the wheel of emotion include robotics and sentiment analysis.

Psychologist Robert Plutchik created the 2D wheel and a conical 3D version in 1980 as a tool for understanding his psychoevolutionary theory of emotion. Plutchik identified eight primary emotions, which he coordinated in pairs of opposites: joy versus sadness; trust versus disgust; fear versus anger and anticipation versus surprise. 

Intensity of emotion and indicator color increases toward the center of the wheel and decreases outward. At the center, terror, for example, becomes fear and then apprehension; ecstasy becomes joy and then serenity. Secondary emotions are displayed as combinations of the primary ones. 

ConveyAPI, a web service that interfaces with a text analysis engine, applies the wheel of emotions to sentiment analysis for social media monitoring. ConveyAPI uses the concepts of Plutchik's wheel of emotions in text analysis to identify the polarity (positive or negative) and attribute specific emotions and their intensity.

 

 

 

This was last updated in September 2012

Continue Reading About Plutchik's wheel of emotions

Networking
  • network management system

    A network management system, or NMS, is an application or set of applications that lets network engineers manage a network's ...

  • host (in computing)

    A host is a computer or other device that communicates with other hosts on a network.

  • Network as a Service (NaaS)

    Network as a service, or NaaS, is a business model for delivering enterprise WAN services virtually on a subscription basis.

Security
  • WebAuthn API

    The Web Authentication API (WebAuthn API) is a credential management application program interface (API) that lets web ...

  • Common Vulnerability Scoring System (CVSS)

    The Common Vulnerability Scoring System (CVSS) is a public framework for rating the severity of security vulnerabilities in ...

  • Dridex malware

    Dridex is a form of malware that targets victims' banking information, with the main goal of stealing online account credentials ...

CIO
  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

  • blockchain decentralization

    Decentralization is the distribution of functions, control and information instead of being centralized in a single entity.

  • outsourcing

    Outsourcing is a business practice in which a company hires a third party to perform tasks, handle operations or provide services...

HRSoftware
  • team collaboration

    Team collaboration is a communication and project management approach that emphasizes teamwork, innovative thinking and equal ...

  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

Customer Experience
  • market segmentation

    Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share ...

  • sales pipeline

    A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process.

  • market basket analysis

    Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing...

Close