Browse Definitions :
Definition

mobile virtual network operator (MVNO)

A mobile virtual network operator (MVNO) is a reseller for wireless communications services.

An MVNO leases wireless capacity (in effect, purchases “minutes”) from a third-party mobile network operator (MNO) at wholesale prices and resells it to consumers at reduced retail prices under its own business brand. MNOs such as Verizon Wireless and T-Mobile choose to sell to MVNOs because the networks have extra capacity that would otherwise be unused. Rather than taking a loss, the MNO makes a small profit by offloading capacity in bulk at wholesale prices.

MVNOs can afford to mark down their retail prices to a certain extent because they do not have to pay radio frequency spectrum licenses and they have no infrastructure to build or maintain. Because MVNOs have low overhead, they can spend aggressively on marketing to increase their chances of selling minutes to consumers. 

MVNOs typically offer prepaid wireless plans on a subscription basis. Sales and customer service may be handled directly by the MVNO or by yet another entity called a mobile virtual network enabler (MVNE). MVNEs specialize in marketing and administering mobile services.

 

This was last updated in April 2014

Continue Reading About mobile virtual network operator (MVNO)

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close