Browse Definitions :
Definition

pagination

What is pagination?

Pagination is the process of separating print or digital content into discrete pages. For print documents and some online content, pagination also refers to the automated process of adding consecutive numbers to identify the sequential order of pages.

In print media, pagination is used to divide a document into pages, usually for numbering them. The term can also refer to the physical process of creating individual pages by hand or with machinery.

In digital media, pagination involves dividing content into discrete pages, usually for navigation. For example, a blog might use pagination to divide up its posts into separate pages, each with a limited number of entries. Web applications also use pagination to divide lists of results into manageable chunks.

Other pagination use cases

In general, pagination is used whenever a body of content needs to be divided into separate pages, whether for printing or digital delivery. It is a simple and effective way to make large amounts of content more manageable and user-friendly.

Pagination is commonly used in reference works, such as dictionaries and encyclopedias, where each page typically contains a small amount of text. It is also used extensively in academic publishing, where each article or chapter in a book is often paginated separately. Newspaper articles are also paginated.

As mentioned previously, digital content is often paginated for similar reasons: to make it easier to navigate search engine results pages (SERPs) or read an e-book or whitepaper, for example. Online newspapers, digital publication and e-books are all examples of paginated content.

The benefit of pagination

The benefit of pagination lies in the fact that organizing long articles into multiple pages provides a better experience for the reader.

However, even relatively brief articles are often paginated so that a page consists of a single paragraph and a visitor might have to click through 10 or more pages to read the complete text.

The purpose is to increase page views and, as a result, ad impressions -- the number of times a website visitor sees a given ad. However, because most readers don't complete multipage articles, the presentation of multiple short pages rather than a single long one might result in fewer ad impressions.

It is also worth noting that search engines might penalize sites for excessively long paginated content.

3 steps in the search engine process
Search engines might penalize sites for overly long paginated content.

Pagination best practices

Ideally, paginated content should be easy to navigate and understand. That means using numbers or other clear indicators to show readers their place in the article, as well as providing links to first, last and previous or next pages.

If an article is paginated for the sole purpose of increasing page views, that should be made clear to the reader. For example, a site might label a group of paginated pages as "Page 1 of 10," rather than just "1."

When using digital media to deliver content, it is important to design pagination in a way that makes sense for the medium. That might mean using infinite scroll or "load more" buttons for web content or providing readers with an estimated time to completion for longer articles.

Pagination can be an effective way to make large amounts of content more manageable and user-friendly. However, it should be used thoughtfully and sparingly; otherwise, it can become a hindrance rather than a help.

Check out our guide to enterprise content management and learn the ins and outs of enterprise document management.

This was last updated in November 2022

Continue Reading About pagination

Networking
  • subnet (subnetwork)

    A subnet, or subnetwork, is a segmented piece of a larger network. More specifically, subnets are a logical partition of an IP ...

  • secure access service edge (SASE)

    Secure access service edge (SASE), pronounced sassy, is a cloud architecture model that bundles together network and cloud-native...

  • Transmission Control Protocol (TCP)

    Transmission Control Protocol (TCP) is a standard protocol on the internet that ensures the reliable transmission of data between...

Security
CIO
  • What is data privacy?

    Data privacy, also called information privacy, is an aspect of data protection that addresses the proper storage, access, ...

  • product development (new product development)

    Product development -- also called new product management -- is a series of steps that includes the conceptualization, design, ...

  • innovation culture

    Innovation culture is the work environment that leaders cultivate to nurture unorthodox thinking and its application.

HRSoftware
  • organizational network analysis (ONA)

    Organizational network analysis (ONA) is a quantitative method for modeling and analyzing how communications, information, ...

  • HireVue

    HireVue is an enterprise video interviewing technology provider of a platform that lets recruiters and hiring managers screen ...

  • Human Resource Certification Institute (HRCI)

    Human Resource Certification Institute (HRCI) is a U.S.-based credentialing organization offering certifications to HR ...

Customer Experience
  • What is an outbound call?

    An outbound call is one initiated by a contact center agent to prospective customers and focuses on sales, lead generation, ...

  • What is lead-to-revenue management (L2RM)?

    Lead-to-revenue management (L2RM) is a set of sales and marketing methods focusing on generating revenue throughout the customer ...

  • What is relationship marketing?

    Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term ...

Close