Browse Definitions :
Definition

search engine results page (SERP)

A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases, links to points of interest within the website.

There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion. The highest-ranking hits generally link to the most useful information; links grow less relevant as they move farther down the list.

Depending on the number of Web pages that contain a particular word or phrase, a SERP might show anywhere from zero (in the case of no matches at all) to millions of items. For example, entering the phrase "complex-number admittance" into the Google search engine yields few results. In contrast, entering the single word "hurricane" yields millions of results.

In most cases, search engine users will look at only the first one to three pages of hits (results). Web designers and site owners use search engine optimization (SEO) methods to make their sites and pages appear at or near the top of a SERP.

This was last updated in October 2012
SearchNetworking
  • network packet

    A network packet is a basic unit of data that's grouped together and transferred over a computer network, typically a ...

  • virtual network functions (VNFs)

    Virtual network functions (VNFs) are virtualized tasks formerly carried out by proprietary, dedicated hardware.

  • network functions virtualization (NFV)

    Network functions virtualization (NFV) is a network architecture model designed to virtualize network services that have ...

SearchSecurity
  • Domain-based Message Authentication, Reporting and Conformance (DMARC)

    The Domain-based Message Authentication, Reporting and Conformance (DMARC) protocol is one leg of the tripod of internet ...

  • data breach

    A data breach is a cyber attack in which sensitive, confidential or otherwise protected data has been accessed or disclosed in an...

  • insider threat

    An insider threat is a category of risk posed by those who have access to an organization's physical or digital assets.

SearchCIO
  • data privacy (information privacy)

    Data privacy, also called information privacy, is an aspect of data protection that addresses the proper storage, access, ...

  • leadership skills

    Leadership skills are the strengths and abilities individuals demonstrate that help to oversee processes, guide initiatives and ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchHRSoftware
SearchCustomerExperience
  • recommerce

    Recommerce is the selling of previously owned items through online marketplaces to buyers who reuse, recycle or resell them.

  • implementation

    Implementation is the execution or practice of a plan, a method or any design, idea, model, specification, standard or policy for...

  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

Close