Browse Definitions :
Definition

pre-roll ad

A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads, sometimes shortened to 10 or 15 seconds because the 30-second standard for ads on television is not suitable for videos, which are themselves frequently only a few minutes long.  

A new video format known as TrueView allows users to skip the ad after five seconds. However, according to VideoNuze, a video analysis and news website, almost half of all viewers watch pre-roll ads to the end, even if they have the option to skip them. 

Pre-roll ads are the most common form of video advertisement. There are also mid-roll and post-roll ads. 

This was last updated in September 2012

Continue Reading About pre-roll ad

SearchNetworking
  • cloud-native network function (CNF)

    A cloud-native network function (CNF) is a service that performs network duties in software, as opposed to purpose-built hardware.

  • microsegmentation

    Microsegmentation is a security technique that splits a network into definable zones and uses policies to dictate how data and ...

  • Wi-Fi 6E

    Wi-Fi 6E is one variant of the 802.11ax standard.

SearchSecurity
  • MICR (magnetic ink character recognition)

    MICR (magnetic ink character recognition) is a technology invented in the 1950s that's used to verify the legitimacy or ...

  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

SearchCIO
  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...

Close