Browse Definitions :
Definition

sociogram

A sociogram is a graph database that depicts the relationships among individuals in a group in order to map the group's social network. Social scientist Jacob L. Moreno developed the sociogram in the mid-20th century as a quantitative method for analyzing social relationships in prisons and reform schools. His goal was to create a sociometric tool that would help administrators learn how reciprocal and non-reciprocal communication patterns, status, alliances and hidden agendas affected a group's ability to remain cohesive.

Sociograms for small groups can often be created through direct observation, but large group mapping benefits by surveys that ask questions about an individual's relationships with other group members. In business, sociograms are often used to gain insights that will help create more effective communication patterns, improve members' active participation on projects and foster a culture of innovationThis is especially important in large organizations with hierarchial corporate cultures.

Facebook CEO Mark Zuckerberg is credited with first using the term social graph in 2007 to refer to the network of connections and relationships documented by Facebook members. As marketers began to understand the potential for using sociograms to improve revenue, software developers responded by making it easier to find group leaders and experiment with Influencer marketing campaigns. 

See also: Apache Girafe, Graph Search

This was last updated in June 2018
SearchNetworking
  • cloud-native network function (CNF)

    A cloud-native network function (CNF) is a service that performs network duties in software, as opposed to purpose-built hardware.

  • microsegmentation

    Microsegmentation is a security technique that splits a network into definable zones and uses policies to dictate how data and ...

  • Wi-Fi 6E

    Wi-Fi 6E is one variant of the 802.11ax standard.

SearchSecurity
  • MICR (magnetic ink character recognition)

    MICR (magnetic ink character recognition) is a technology invented in the 1950s that's used to verify the legitimacy or ...

  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

SearchCIO
  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...

Close