Browse Definitions :
Definition

sociogram

A sociogram is a graph database that depicts the relationships among individuals in a group in order to map the group's social network. Social scientist Jacob L. Moreno developed the sociogram in the mid-20th century as a quantitative method for analyzing social relationships in prisons and reform schools. His goal was to create a sociometric tool that would help administrators learn how reciprocal and non-reciprocal communication patterns, status, alliances and hidden agendas affected a group's ability to remain cohesive.

Sociograms for small groups can often be created through direct observation, but large group mapping benefits by surveys that ask questions about an individual's relationships with other group members. In business, sociograms are often used to gain insights that will help create more effective communication patterns, improve members' active participation on projects and foster a culture of innovationThis is especially important in large organizations with hierarchial corporate cultures.

Facebook CEO Mark Zuckerberg is credited with first using the term social graph in 2007 to refer to the network of connections and relationships documented by Facebook members. As marketers began to understand the potential for using sociograms to improve revenue, software developers responded by making it easier to find group leaders and experiment with Influencer marketing campaigns. 

See also: Apache Girafe, Graph Search

This was last updated in June 2018
SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close