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Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

SYS - ZOO

  • system of record (SOR) - A system of record (SOR) is an ISRS (information storage and retrieval system) that is the authoritative source for a particular data element in a system containing multiple sources of the same element.
  • tag management system - A tag management system (TMS) is a software solution used to manage the tags used in digital marketing.
  • Tagetik - Tagetik is a software vendor of cloud-based and on-premises applications on a single platform for enterprise performance management.
  • talent management software (TM software) - Talent management software is technology that human resource management professionals use to manage employees as a competitive advantage.
  • Taleo - Taleo is a cloud-based talent management software vendor that was acquired by Oracle in February 2012.
  • targeted ad (targeted advertising) - A targeted ad, in online marketing, is an advertisement that is served to a specific audience, which could be a particular demographic, a group or an individual.
  • technographic targeting (technographics) - Technographics targeting, is a business-to-business (B2B) marketing strategy that focuses attention on potential customers who use a specific hardware or software stack.
  • terms of service (ToS) - Terms of service (ToS) is a type of document stating details about what a service provider is responsible for as well as user obligations that must be adhered to for continuation of the service.
  • test marketing - Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release.
  • third-party cookie - A third-party cookie is a cookie that is placed on a user's hard disk by a website from a domain other than the one a user is visiting.
  • Thunder (Salesforce Thunder) - Salesforce Thunder is a big data pipeline and rules engine designed to capture, filter and respond to events in real time; the platform was created to operate in streaming scenarios such as machine-to-machine (M2M) and Internet of Things (IoT) environments.
  • tier 1 vendor - A tier 1 vendor is one of the largest and most well known in its field -- often enjoying national or international recognition and acceptance.
  • tier 2 vendor - A tier 2 vendor is a smaller and less well-known provider as compared to a tier 1 vendor and is often also limited in its geographic coverage as well.
  • time and attendance software - Time and attendance software is a type of business application designed to track and optimize the hours that employees spend on the job and keep records of wages and salaries paid.
  • ToFu, MoFu and BoFu - ToFu, MoFu and BoFu is a method used by sales and marketing professionals to pace and cater their approach to sales leads within a sales funnel, depending on the customer’s current phase of the purchase decision.
  • tokenization - Tokenization is the process of replacing sensitive data with unique identification symbols that retain all the essential information about the data without compromising its security.
  • Top searches of 2008 - What were people searching the WhatIs.
  • transactional data - Transactional data, in the context of data management, is the information recorded from transactions.
  • transactional marketing - Transactional marketing is a business strategy that focuses on single, "point of sale" transactions.
  • transportation management system (TMS) - A transportation management system (TMS) is specialized software for planning, executing and optimizing the shipment of goods.
  • Twitter - Twitter is a free social networking site where users broadcast short posts known as tweets.
  • Twitterbot - A Twitterbot is a software program designed to automatically follow Twitter users, like and retweet posts.
  • two-tier ERP - Two-tier ERP is a technology strategy taken by large, multinational enterprises that uses tier 1 ERP for financials and other core common processes at the corporate level and tier 2 ERP for divisions, subsidiaries and smaller locations of the company to address specific needs.
  • Tyk - Tyk is an open source application program interface (API) gateway management tool.
  • Unisys - Unisys is an American multinational information technology company that provides hardware, software, IT services and consulting.
  • user behavior analytics (UBA) - User behavior analytics (UBA) is the tracking, collecting and assessing of user data and activities using monitoring systems.
  • vanity metrics - A vanity metric is a unit of measurement that looks positive but fails to provide the viewer with any information that can be used to drive future actions.
  • vertical market - A vertical market is made up of companies that offer goods and services to meet the needs of customers in a specific industry or niche market.
  • vertical search engine - A vertical search engine is a search engine that is dedicated to a particular area of focus.
  • viral content - Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing.
  • virtual agent - A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is a software program that uses scripted rules and, increasingly, artificial intelligence applications to provide automated service or guidance to humans.
  • virtual appliance - Considered a software equivalent of a hardware device, a virtual appliance (VA) is a preconfigured software solution.
  • virtual classroom - A virtual classroom is an online learning environment.
  • virtual desktop - A virtual desktop is a computer operating system that does not run directly on the endpoint hardware from which a user accesses it.
  • virtual machine escape - Virtual machine escape is an exploit in which the attacker runs code on a VM that allows an operating system running within it to break out and interact directly with the hypervisor.
  • virtual payment terminal - Virtual terminals allow sellers to take credit card payments online for orders made online or over the phone without requiring a card reader device.
  • virtual SAN appliance (VSA) - A virtual SAN appliance (VSA) is a software bundle that allows a storage manager to turn the unused storage capacity in his network's virtual servers into a storage area network (SAN).
  • Visier - Cloud-based vendor Visier sells software for workforce analytics and workforce planning.
  • voice of the customer (VOC) - Voice of the customer (VOC) is the component of customer experience that focuses on customer needs, wants, expectations and preferences.
  • voicemail - Voicemail is a method of storing voice messages electronically for later retrieval by intended recipients.
  • Warehouse control system (WCS) - Warehouse control system (WCS) is a software application for orchestrating activity flow within a warehouses and distribution center.
  • warehouse management system (WMS) - A warehouse management system (WMS) consists of software and processes that allow organizations to control and administer warehouse operations from the time goods or materials enter a warehouse until they move out.
  • weak tie theory - Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks.
  • Web based project management software - Web based project management software is the collection of programs, processes and information that is used to manage various phases of a project and that is accessible on the Internet.
  • web content management system (WCMS) - A web content management system (WCMS) is a type of content management system (CMS) that provides an organization with a way to manage digital information on a website through creating and maintaining content without prior knowledge of web programming or markup languages.
  • What is a private cloud? - Private cloud is a type of cloud computing that delivers similar advantages to public cloud, including scalability and self-service, but through a proprietary architecture.
  • What is BCDR? Business continuity and disaster recovery guide - Business continuity (BC) and disaster recovery (DR) are closely related practices that support an organization's ability to remain operational after an adverse event.
  • What is customer experience management (CEM or CXM)? - Building brand loyalty among customers involves a customer-centric strategy and measuring feedback through voice of the customer data to improve customer experiences.
  • What is data management and why is it important? - Data management is the process of ingesting, storing, organizing and maintaining the data created and collected by an organization, as explained in this in-depth look at the process.
  • What is enterprise content management? Guide to ECM - Enterprise content management (ECM) is a set of defined processes, strategies and tools that allows a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.
  • What is predictive analytics? An enterprise guide - Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends.
  • What is user-generated content and why is it important? - User-generated content (UGC) is published information that an unpaid contributor provides to a website.
  • Windows 10 Update Assistant - Windows 10 Update Assistant is a native update management tool designed to help individual users keep up with OS updates as Microsoft publishes them.
  • Windows 7 - Windows 7 is the Microsoft Windows operating system (OS) released commercially in October 2009 as the successor to Windows Vista.
  • Windows Server Core - Windows Server Core is a minimal installation option for the Windows Server operating system (OS) that has no GUI and only includes the components required to perform server roles and run applications.
  • Windows Server Update Services (WSUS) - Windows Server Update Services (WSUS) is a Windows server role that can plan, manage and deploy updates, patches and hotfixes for Windows servers, client operating systems and other Microsoft software.
  • Windows Sharepoint Services (WSS) - Windows Sharepoint Services (WSS) is a portal-based platform for creating, managing and sharing documents and customized Web services.
  • wipe - Wipe, in a computing context, means to erase all data on a hard drive to render it unreadable.
  • work breakdown structure (WBS) - A work breakdown structure (WBS) is a chart in which the critical work elements, called tasks, of a project are illustrated to portray their relationships to each other and to the project as a whole.
  • Workboard - Workboard is an application for improving a company's strategic planning, boosting teamwork and collaboration, and tracking the goals and performance of employees.
  • Workday - Workday is a cloud-based software vendor that specializes in human capital management and financial management applications.
  • workflow automation - Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules.
  • Workforce management (WFM) software - Workforce management (WFM) software is an umbrella term for desktop and mobile programs that help a business manage staff scheduling.
  • workforce optimization (WFO) software - Workforce optimization (WFO) software is a program suite that combines recording, quality management (QM) and other call center technologies into one console with the purpose of optimizing call center performance.
  • Xactly Corporation - Xactly Corporation is a vendor that sells web-based compensation management software and services.
  • Yammer - Yammer is a private microblogging and collaboration platform for enterprise social networking.
  • Yardi - Yardi is a software vendor that makes applications for all sizes of property management and real estate companies.
  • Zoom fatigue (virtual meeting fatigue) - Zoom fatigue, also known as virtual meeting fatigue, is the feeling of exhaustion that often occurs after attending a series of virtual video meetings.
SearchNetworking
  • network packet

    A network packet is a basic unit of data that's grouped together and transferred over a computer network, typically a ...

  • virtual network functions (VNFs)

    Virtual network functions (VNFs) are virtualized tasks formerly carried out by proprietary, dedicated hardware.

  • network functions virtualization (NFV)

    Network functions virtualization (NFV) is a network architecture model designed to virtualize network services that have ...

SearchSecurity
  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

  • data masking

    Data masking is a method of creating a structurally similar but inauthentic version of an organization's data that can be used ...

  • computer worm

    A computer worm is a type of malware whose primary function is to self-replicate and infect other computers while remaining ...

SearchCIO
  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...

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