Browse Definitions :
Definition

Google Trends

Google Trends is an online search  tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time. 

Google Trends works by analyzing a portion of Google searches to compute how many searches have been done for the terms entered, relative to the total number of searches done on Google over the same time. Although the data provided by Google Trends is updated daily, Google includes a disclaimer that the data Trends produces "may contain inaccuracies for a number of reasons, including data sampling issues and a variety of approximations that are used to compute results."

It's possible to query up to five words or topics simultaneously in Google Trends.  Results are displayed in a graph that Google calls a "Search Volume Index" graph. Data in the graph can be exported into a .csv file, which can be opened in Excel and other spreadsheet applications. 

A feature called "Hot Searches" displays a list of the day's top 40 search queries in the United States. Another feature called Google Trends for Websites analyzes website traffic, rather than traffic for specific search terms. The data includes unique visitors and a regions column, which shows the percentage of visitors from a specific geographical region.  "Also visited" and "also searched for" columns show other websites and other search terms that a site's visitors are likely to visit and search for. 

In 2008, Google announced Google Insights for Search, a service that offers more advanced features for displaying search trends data. Search engine marketers can use Google Insights to fine tune their keyword strategies because it allows them to examine search cycles and patterns for specific keywords and a keyword's popularity by location and time range.

See also: search engine optimization (SEO), Facebook Graph Search

 

This was last updated in January 2013
SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close