Browse Definitions :
Definition

GAFA (the big four)

GAFA is an acronym for Google, Apple, Facebook and Amazon (the second and fourth companies are sometimes reversed in order). The acronym serves to identify the dominant companies as an entity -- effectively an oligopoly that controls much of the tech industry market. GAFAM, adding Microsoft to the list, is a common variation on the term.

The term GAFA is more commonly seen in Europe, where it is often mentioned in the context of litigation or investigations. In the United States, Google, Apple, Facebook and Amazon are more often referred to as the Big Four tech companies (or the Big Five when Microsoft is included). Eric Schmidt, Phil Simon and Scott Galloway began referring to the companies as the Big Four as a reference to their disruptive effect on technology and culture, which is what makes them stand out from other large tech firms. In any case, the terms were chosen to identify the entity as a force to be reckoned with. 

The European Union has stricter controls on big business than the United States and more concern for consumer rights. As a result, GAFA firms are frequently under investigation there for anti-competitive practices, collusion, tax avoidance and user data gathering.

This was last updated in May 2019

Continue Reading About GAFA (the big four)

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close