Browse Definitions :
Definition

GAFA (the big four)

GAFA is an acronym for Google, Apple, Facebook and Amazon (the second and fourth companies are sometimes reversed in order). The acronym serves to identify the dominant companies as an entity -- effectively an oligopoly that controls much of the tech industry market. GAFAM, adding Microsoft to the list, is a common variation on the term.

The term GAFA is more commonly seen in Europe, where it is often mentioned in the context of litigation or investigations. In the United States, Google, Apple, Facebook and Amazon are more often referred to as the Big Four tech companies (or the Big Five when Microsoft is included). Eric Schmidt, Phil Simon and Scott Galloway began referring to the companies as the Big Four as a reference to their disruptive effect on technology and culture, which is what makes them stand out from other large tech firms. In any case, the terms were chosen to identify the entity as a force to be reckoned with. 

The European Union has stricter controls on big business than the United States and more concern for consumer rights. As a result, GAFA firms are frequently under investigation there for anti-competitive practices, collusion, tax avoidance and user data gathering.

This was last updated in May 2019

Continue Reading About GAFA (the big four)

Networking
  • network traffic

    Network traffic is the amount of data that moves across a network during any given time.

  • dynamic and static

    In general, dynamic means 'energetic, capable of action and/or change, or forceful,' while static means 'stationary or fixed.'

  • MAC address (media access control address)

    A MAC address (media access control address) is a 12-digit hexadecimal number assigned to each device connected to the network.

Security
  • Evil Corp

    Evil Corp is an international cybercrime network that uses malicious software to steal money from victims' bank accounts and to ...

  • Trojan horse

    In computing, a Trojan horse is a program downloaded and installed on a computer that appears harmless, but is, in fact, ...

  • quantum key distribution (QKD)

    Quantum key distribution (QKD) is a secure communication method for exchanging encryption keys only known between shared parties.

CIO
  • green IT (green information technology)

    Green IT (green information technology) is the practice of creating and using environmentally sustainable computing.

  • benchmark

    A benchmark is a standard or point of reference people can use to measure something else.

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with 3D data.

HRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

Customer Experience
  • BOPIS (buy online, pick up in-store)

    BOPIS (buy online, pick up in-store) is a business model that allows consumers to shop and place orders online and then pick up ...

  • real-time analytics

    Real-time analytics is the use of data and related resources for analysis as soon as it enters the system.

  • database marketing

    Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.

Close