Browse Definitions :
Definition

immersive web

The immersive web is a version of the online world that incorporates advanced technologies to enhance user engagement and blur the line between the user's physical reality and the digital environment.

Immersive technologies integrate virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. The user accepts virtual elements into their environment as part of the whole, potentially becoming less conscious that those elements are not part of physical reality and becoming more immersed in the experience as a result. Immersive technologies include virtual reality (VR), which replaces the user's physical environment with digital content; augmented reality (AR), which overlays digital content over the user environment; and mixed reality (MR) which combines digital content with the physical environment in a way that enables interaction among and with both types of elements.

Gaming is to be the first widely-used application of the immersive web, but as immersive technologies become more sophisticated, web-based VR, AR, MR and other immersive technologies are likely to become more common in a wide range of industries, including healthcare, retail, architecture, design, travel and real estate.

Immersive web-based shopping, for example, could allow you to try out different furniture in your home, try on clothes or apply cosmetics. An immersive real estate application could allow the user to walk through a home for sale. Immersive telepresence could enable convincing virtual collaboration. In architecture, immersive experiences include first-person view walk-throughs of 3D-rendered CAD (computer-aided design) building plans.

Immersive technologies are increasingly emphasized in user interface (UI) and user experience (UX) design.

This was last updated in April 2018

Continue Reading About immersive web

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close