Browse Definitions :
Definition

named account

A named account is a company that is identified as a valuable prospect or customer and assigned to an individual marketing or sales representative for targeted efforts. The practice is an integral component of account-based marketing (ABM), a business-to-business (B2B) strategy designed to identify and target particularly desirable companies for the development of  personalized marketing relationships. Named accounts are also commonly used in conjunction with lead generation.

Each marketing or sales representative within the organization typically has a list of their assigned named accounts and each account includes multiple contacts within the target company. The account also serves to group the contacts within a company so that they are part of coordinated efforts. Through research and communications with the contacts, the representative can develop a marketing approach that is tailored to the company’s needs and preferences.

Essentially, named accounts enable the creation of marketing campaigns designed for the target company. Because a single representative is designated for the account, the approach prevents duplicated efforts and makes it impossible for multiple reps to inadvertently work at cross-purposes. Furthermore, because the assignment is clear, accountability is built in. It’s easy to track the success of a rep’s efforts and reward them accordingly.

named account
This was last updated in December 2016

Continue Reading About named account

SearchNetworking
  • throughput

    Throughput is a measure of how many units of information a system can process in a given amount of time.

  • traffic shaping

    Traffic shaping, also known as packet shaping, is a congestion management method that regulates network data transfer by delaying...

  • open networking

    Open networking describes a network that uses open standards and commodity hardware.

SearchSecurity
  • buffer underflow

    A buffer underflow, also known as a buffer underrun or a buffer underwrite, is when the buffer -- the temporary holding space ...

  • pen testing (penetration testing)

    A penetration test, also called a pen test or ethical hacking, is a cybersecurity technique that organizations use to identify, ...

  • single sign-on (SSO)

    Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials -- for ...

SearchCIO
  • benchmark

    A benchmark is a standard or point of reference people can use to measure something else.

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with 3D data.

  • organizational goals

    Organizational goals are strategic objectives that a company's management establishes to outline expected outcomes and guide ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
Close