Browse Definitions :
Definition

unique user

In Web marketing, a unique user is, for a specified period of time such as a day or month, an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters. For a unique user on a Web site, unique user information consists of, at least, the IP address associated with their computer and a further ID such as a browser ID. Since more than one person may use a computer, other information, such as a user ID and password may be required to ensure that each unique user is being counted. Marketers and Web site owners track unique users to determine how many people see their content within a given period of time. The number of unique users that are served specified content is referred to as that content's reach .

User information can be gathered openly, through registration, or (with or without the user's knowledge) through the use of cookie s. Filtering processes ensure that only humans, rather than bot s, are counted. For further analysis, single unique users, who visit a Web site or see specific content only once, are differentiated from repeat unique users, who visit the site or see the content more than once.

This was last updated in January 2006

Continue Reading About unique user

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close