Browse Definitions :
Definition

ad inventory (advertising inventory)

Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. The term is usually used in reference to online advertising but also applies to print and other traditional media. Online, a publisher is typically a website owner but can also be an  app developer.

 Publishers often sell inventory directly to advertisers, in particular for high-value placement such as a website home page. The direct sale is for guaranteed placement. Other inventory may be sold through ad networks, which aggregate inventory from multiple publishers and repackage it for sale to advertisers. The inventory may be segmented according to site or audience demographics, purchase options and other variables to add value.

Increasingly, inventory is sold through ad exchanges, intermediary marketplaces that make it possible for advertisers to bid on inventory in real time as a publisher makes it available. Ad exchanges are among the entities involved in a real-time bidding (RTB) system for programmatic advertising.

This was last updated in February 2017

Continue Reading About ad inventory (advertising inventory)

SearchNetworking
  • routing table

    A routing table is a set of rules, often viewed in table format, that's used to determine where data packets traveling over an ...

  • CIDR (Classless Inter-Domain Routing or supernetting)

    CIDR (Classless Inter-Domain Routing or supernetting) is a method of assigning IP addresses that improves the efficiency of ...

  • throughput

    Throughput is a measure of how many units of information a system can process in a given amount of time.

SearchSecurity
  • quantum key distribution (QKD)

    Quantum key distribution (QKD) is a secure communication method for exchanging encryption keys only known between shared parties.

  • Common Body of Knowledge (CBK)

    In security, the Common Body of Knowledge (CBK) is a comprehensive framework of all the relevant subjects a security professional...

  • buffer underflow

    A buffer underflow, also known as a buffer underrun or a buffer underwrite, is when the buffer -- the temporary holding space ...

SearchCIO
  • benchmark

    A benchmark is a standard or point of reference people can use to measure something else.

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with 3D data.

  • organizational goals

    Organizational goals are strategic objectives that a company's management establishes to outline expected outcomes and guide ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • database marketing

    Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.

  • cost per engagement (CPE)

    Cost per engagement (CPE) is an advertising pricing model in which digital marketing teams and advertisers only pay for ads when ...

  • B2C (Business2Consumer or Business-to-Consumer)

    B2C -- short for business-to-consumer -- is a retail model where products move directly from a business to the end user who has ...

Close