Browse Definitions :
Definition

autoplay video

Autoplay video is audiovisual content that starts automatically when a user goes to the host web page. Autoplay videos usually contain advertisements or promoted content. The purpose of autoplay is to get the user's attention, which it is bound to do so long as the user has sound turned on.

Like pre-roll ads, autoplay videos are a type of interrupt marketing because they come between users and the content that they have chosen to view. As such, users typically find them annoying -- which is not likely to make the ad effective. Because videos consume more bandwidth than other content, autoplay videos can also eat up a user's mobile data. Depending on the user's data plan, they could end up with charges for content that they did not request.

This was last updated in July 2016

Continue Reading About autoplay video

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close