Browse Definitions :
Definition

golden ratio (golden mean)

golden meanThe golden ratio is a proportion (roughly 1:1.6) that occurs frequently throughout the natural world and is applied across many areas of human endeavor including engineering, architecture, art, interface design and music. The golden ratio, also known as the golden mean, the golden section or the divine proportion, is symbolized as the Greek letter phi.

In mathematical terms, the golden ratio is an irrational number: 1.61803398874989484820... repeating without a pattern to thousands of decimal places. The ratio is closely related to the Fibonacci sequence, also frequently observed in the natural world and used to guide design. Any two sequential Fibonacci numbers, such as eight and thirteen or thirteen and twenty-one,  demonstrate a ratio very similar to the golden mean.

In IT (information technology), the golden ratio is often used to guide website, user interface (UI) and user experience (UX) design. Studies of the phenomenon have indicated that humans can scan images and take in the information more quickly when it is presented in a golden rectangle, with length-wise sides roughly 1.6 times as long as vertical sides. People tend to find golden rectangles more pleasing to look at than others.

This was last updated in October 2016

Continue Reading About golden ratio (golden mean)

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close