Browse Definitions :
Definition

implied consent

Implied consent is an assumption of permission to do something that is inferred from an individual's actions rather than explicitly provided. 

In the context of commercial email and text messages, for example, implied consent may be assumed by the senders because the recipient purchased a product from the sender's website or volunteered with the sender's charitable organization recently. 

Implied consent is a fairly broadly-applied legal concept. Here are a few examples in other contexts:

  • Drivers are assumed to consent to blood alcohol testing. The inference is that the driver understands that driving under the influence is illegal and that they may be subject to testing.
  • If an individual rolls up their sleeve for an injection or to have their blood pressure tested, they are assumed to have given consent and have no legal grounds to claim it was done against their will.
  • In court, if an individual fails to object to a line of questioning within a reasonable time span, implied consent is assumed and they will not be able to object to it in the future.

Implied consent contrasts with express consent, which is explicit verbal or written permission. Anti-spam regulations, such as CAN-SPAM and CASL, differentiate between implied consent and express consent. As a rule, email senders have much greater latitude if recipients have explicitly consented to receive their mailings.

See also: permission marketing, opt-in email, unsolicited bulk email (UBE)

This was last updated in July 2014

Continue Reading About implied consent

Networking
Security
  • quantum key distribution (QKD)

    Quantum key distribution (QKD) is a secure communication method for exchanging encryption keys only known between shared parties.

  • Common Body of Knowledge (CBK)

    In security, the Common Body of Knowledge (CBK) is a comprehensive framework of all the relevant subjects a security professional...

  • buffer underflow

    A buffer underflow, also known as a buffer underrun or a buffer underwrite, is when the buffer -- the temporary holding space ...

CIO
  • benchmark

    A benchmark is a standard or point of reference people can use to measure something else.

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with 3D data.

  • organizational goals

    Organizational goals are strategic objectives that a company's management establishes to outline expected outcomes and guide ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

Customer Experience
  • database marketing

    Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.

  • cost per engagement (CPE)

    Cost per engagement (CPE) is an advertising pricing model in which digital marketing teams and advertisers only pay for ads when ...

  • B2C (Business2Consumer or Business-to-Consumer)

    B2C -- short for business-to-consumer -- is a retail model where products move directly from a business to the end user who has ...

Close